Dongfeng Commercial Vehicle Huagang: High-end Market Will Rapidly Increase


“The future development of the entire commercial vehicle market will be constrained by the macro environment. This restriction is mainly reflected in three aspects.” said Hua Gang, Director of Market Information Department of Dongfeng Commercial Vehicle Company.

First, the growth rate of the Chinese economy has changed from high-speed growth to low-to-moderate growth, which means that China’s overall economic aggregate remains large, and it will enable commercial vehicles to maintain a relatively large scale or to achieve certain growth. That is to say, the total economic volume will determine that the entire cargo volume will maintain a certain growth. In the future economic development of our country, urbanization is the starting point. In the field of commercial vehicles, construction vehicles are closely related to investment. Since China's industrialization will not be completed until 2020, there is still a part of infrastructure to be built in this process, which has a certain pulling effect for construction vehicles.

Second, in the past 10 years, China’s rapid economic growth has mainly depended on the growth of the number of economies. In the future, the economic structure will have to be transformed. The economic growth will take quality and efficiency as the primary requirements. This means that high-tech, high value-added, and relatively profitable industries will have to grow. This will result in the shipment of a large amount of goods with high added value, which in turn means that China will need high-efficiency, high-quality, and high-reliability commercial products in the future. car.

Third, the momentum of traditional industries has not yet fully attenuated. The eastern region has taken the lead in economic restructuring. This process may take some time, which will require high-end commercial vehicle products and low-end products.

Based on the above analysis, Huagang believes that China's commercial vehicle market will present a new feature that the high-end market will grow rapidly and form an order of magnitude scale. Next, the industry enterprises will face the pattern of positive competition with imported cars. The focus of competition will be on product quality and efficiency. Commercial vehicle companies may produce some substantial reshuffles, and some commercial vehicle companies may face elimination. Out.

In the new era, what kind of strategic decision should Chinese commercial vehicles adopt? “The first thing we should do is adjust the product structure, that is, we must focus on the lightweighting of products. To develop models, we must tailor-make some models, rely on quality to win, improve the reliability and durability of vehicles, and reduce the incidence of minor problems. In addition, we must go out. China is a big producer, but we mainly meet the domestic market. After the domestic commercial vehicle market is saturated, if we still want to continue to develop, we must export.” He said.



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