GM plans to push Opel brand to high-end market

GM said that the company plans to push its Opel brand to the high-end car market. At the same time, General Motors will use the Chevrolet brand car as an entry-level model to the European market to fill the Opel brand exit the market. Vacancies.

General Motors revealed the above information at a conference held in Detroit, including General Motors CEO Dan Akerson and Chief Marketing Officer Joel Ewanick. Top executives communicated with analysts at the meeting.

Ivanick said that all of the auto brands owned by General Motors will have a clear market position. The Opel brand will use its German lineage to get closer to consumers to achieve the goal of seizing the market share of the Volkswagen.

It is reported that General Motors re-introduced Chevrolet brand vehicles in the European market in 2005. By 2010, Chevrolet-branded vehicles had a market share of 2.5% in Europe and sales of 477,000 vehicles.

In addition, Exxon also revealed that General Motors' long-term strategy includes plans to put on production of its Chevrolet brand cars in Europe, but he did not disclose the plan's specific implementation timetable.