Recently, Goodyear China announced that it will join hands with Wal-Mart China to establish a dedicated sales platform for Goodyear's “tire wall†at its designated supermarket stores and to host interactive product showcases for celebrity tire products that are popular with consumers.
Goodyear "tires wall" sales promotion specialist
The “tire wall†sales rack is prominently located in Wal-Mart's supermarket stores, and Goodyear will also arrange full-time sales staff to provide customers with detailed on-site consultation services. In addition, all supermarket stores that have opened a sales platform for Goodyear's “tire wall†will provide free installation services for customers who purchase tires, allowing consumers to experience truly worry-free consumption. Goodyear and Wal-Mart China jointly launch "tire wall"
In January 2015, there were already two Goodyear “tire wall†sales rack pilot projects in use in Shenzhen and Shanghai, and two more pilot projects will be opened by the end of February. It is expected that in the future, more than 50 Walmart supermarket stores will be opened in the country.
Before that, consumers usually buy tires in 4S stores or tire retail stores. The new sales model of “tires wall†entering supermarkets makes the Goodyear tire brand in China, the fastest growing market for global auto consumption. In the lead machine, it is closer to consumers. As the first tire manufacturer to adopt such a sales model in China, Goodyear is the first to provide consumers with a convenient one-stop solution. Goodyear "tires wall" sales promotion specialist
Mr. Nathaniel C. Madarang, Vice President of Goodyear China's passenger tires division, said: "Goodyear's cooperation with Wal-Mart China is Goodyear's practice in achieving global sales excellence and market expansion. It also reflects Goodyear's rapid development. Effective sales channels are based on new marketing strategies."
As China gradually occupies a central position in the global automotive market, Goodyear also regards “winning in China†as its main goal. By setting up unique tire sales outlets in the supermarkets most frequently visited by consumers, the majority of Chinese consumers will be the first to enjoy convenience. Avant-garde tire consumption experience.
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