In early 2015, China’s first P2P car rental platform and mobile phone APP of the same name established by car rental companies went live. The birth of the car called “A Car Rental†drew industry attention. From behind the familiar name “Last Carâ€, people quickly discovered that it was the brand of “Car Rental†under the domestic car rental giant. Backed by a strong background of car rentals, "One car enjoyment" is expected to become the banner of the P2P rental car.
Can "a car enjoy" become a banner?
The car rental industry needs car rental companies to purchase cars and rent them out to customers in fixed points. The P2P car rental platform does not own the actual vehicles. It integrates the owner's idle vehicle resources. Car rental customers only need to use the “car rental†P2P car rental platform to find nearby rental vehicles and complete the booking process online. When a car owner lands on the P2P website to register or log in to the mobile phone APP, he can rent an idle car and rent it to a nearby customer who needs to rent it, generating value.
The principle of P2P car rental fills the gaps of previous spot-based car rental. As a car rental industry giant car rental business module, "a car to enjoy" into the P2P car rental sector is not a day. Firstly, as soon as the rental car has an internationally leading automobile management and dispatching system, the earliest realization of e-commercialized car rental management, its rich experience in car rental operation and maintenance, and a well-developed technology system ensure the rights of the lessor and the rent-seeking party and enable them to follow the management system. The rules, the successful completion of the "transaction". To be sure, the accumulation of the original technology of car rental can minimize the risks encountered in the P2P car rental model.
Secondly, there are many rental car outlets, complete services and high brand awareness. Through the intervention of stores, such as the handover of vehicles and vehicle preparation, or can better solve the existing transaction between strangers in the existing P2P rental platform. Trust and integrity issues greatly reduce the risk of transactions between owners and tenants, and increase the success rate of shared rental car transactions.
According to Zhang Ruiping, the founder of the car rental company and the CEO of the company, Zhang Yiping pointed out that “One Car†is a complement to the existing business in the first place, and ultimately realizes the integration of P2P car rental business and car rental business. Some people think that this move is quite smart. While leading the change of the car rental industry model, the company will reduce the marginal cost from the new model and strive for stability.
The Dual Value and Significance of P2P Car Rental
The O2O car rental model represented by the car rental service is based on the car rental company's online platform and store form. The service radius is centered on the base. In order to expand the business, the car rental company must prepare a large number of cars. Due to restrictions on conditions such as automobile restrictions, the car rental industry has to face bottlenecks in its development. The P2P car rental model does not have these constraints, and its value and significance also break through the car rental act itself.
P2P's resources for renting cars are to use private car owners to idle cars to provide services for tenants. The prospective beneficiaries are private car owners and car rental customers. In the P2P car rental mode, after the owner of the idle vehicle downloads the “Looking at the car†APP and registers it as a user of the car, he can place the car on the P2P platform for “rental†through “a rideâ€. . After the customers who need to use the car saw the information, they agreed to pick up the car and the business was reached. However, the marginal effect brought by P2P car rental is even more significant. As the concept of "improving the way people travel, optimizing the allocation of social resources" is a concept adhering to "One Car". Through the use of idle car resources to improve the way people travel, there are forms of innovation, sharing of trust, the parties benefit, in the haze of "under the dome", without increasing the car ownership, can solve the car travel needs, can effectively ease The reality of the shortage of parking spaces has extraordinary significance in terms of social benefits such as environmental protection and energy conservation.
Of course, it remains important to calm down the problems of P2P car rental. For instance, the disputes caused by the vehicle condition of the private car itself, the impact of the tenant's credibility on the interests of the private car owner, and other disputes such as car robberies all require the P2P car rental industry to regulate and avoid. Through the mobile phone APP terminal program, the establishment of private car owners' quality feedback and car rental customer integrity evaluation system will be used to make a comprehensive evaluation of the tenants through the regulations, and to strengthen the rights and responsibilities of both parties. has practical significance.
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