In 2017, it passed. Looking back at the year, the awakening of self-owned brands, the struggle of joint venture brands, the collision of old and new forces... On the eve of such a big change, it seems that everything has changed in the right circumstances.
But there are always a few things that let us exclaim, "unthinkable."
"Shuang Xu" played at the end
Xu Ping (left) and Xu Liuping (right)
On July 31 this year, some media reported that Xu Ping, chairman of FAW Group, was transferred to the chairman of the China Ordnance Equipment Group, while Xu Liuping, general manager of China Armaments Group and chairman of China Chang'an, was the chairman of any of the group.
So far, Xu Ping, who was the chairman of FAW Group from the position of chairman of Dongfeng Motor Corporation, only spent two years in Changchun. In such a short period of time, even the Chairman’s term of office for three years has not reached the end of the term, and the personnel appointment of the central enterprises has been very cautious. So for many people, this kind of alignment is almost impossible.
Unexpectedly, on August 2, the Central Organization Department of the Communist Party of China formally announced the news, and "Shuang Xu" settled down.
So unexpectedly, the rapid and decisive adjustment of personnel, the automobile Sankei Network at that time guessed whether this means that the three major central enterprises of FAW, Dongfeng and Changan will form a super car alliance (after Xu Ping enters FAW from Dongfeng, the two major groups have already Multi-faceted cooperation and interaction).
Sure enough, on December 1st, the three major central SOEs announced the signing of a strategic cooperation framework agreement, and carried out all-round cooperation in forward-looking and common technological innovation, full-scale value-chain operation of autos, joint overseas “going outâ€, and new business models.
From this point of view, the personnel exchanges between “Shuang Xu†are likely to be the prelude to deep cooperation among the three major auto groups. The performance of the “national team†in the future is worth looking forward to.
Ford Zhongtai hands held
Zotye representatives (second from left) and Ford representatives (second from right) sign a handshake
Ford Motors has invented the T-car's multinational car company for more than 100 years.
Zotye Motors, a domestic automotive brand with more margins, has its design department dubbed the “measurer department†because its models are similar to major luxury brands.
In the past, absolutely no one will mention both at the same time, let alone talk about cooperation.
Unexpectedly, on November 8th, Zotye and Ford reached a joint venture agreement, and said that they will establish a new joint venture company - Zotye Ford Motor Co., Ltd., to produce the joint venture company's own brand of economical pure electric passenger cars. The two parties each invested 2.5 billion yuan in the new joint venture, each accounting for 50% of the shares.
Most people, when they hear the news, are just as surprised to see the picture above - not at all.
Ford, as a multinational company, has also fought to meet domestic "double-credit" requirements. Although Zhongtai's brand is not unfounded, its production of electric vehicles is still relatively heavy. However, Zotye can climb the Ford Zhanggen "high branch", why not?
BMW Huachen Love Change
There are irrelevant "individuals" who choose together for common interests, but also "bridging couples" for their own development.
The most unexpected thing is that the "marriage" that has spread to the sex scandal actually turns out to be Brilliance and BMW, who have always advocated a "monogamy" system.
Prior to this, BMW executives had always said to the outside world, “BMW and Brilliance Automotive are very happy to cooperate. We do not have a plan for finding a second partner in China.†There are also BMW's rumors about Brilliance: "The mountains are no edges, the rivers are exhausted, the world is integrated, I dare to kick my legs."
On October 11, it was reported that BMW is talking with Great Wall Motors on the domestic production of mini models. Rumors have it that BMW and the Great Wall began secret contact four or five months ago.
There is no news of “married†between BMW and the Great Wall. “The summer rain on the shore of Daming Lake†takes the first step and “flash marriage†with Renault. On December 15th, Huachen Renault Jinbei Automobile Co., Ltd. was formally established to focus on manufacturing light commercial vehicles.
“The starting point of the Brilliance Renault Gold Cup is better than that of BMW Brilliance, and it can become a model of joint venture and cooperation in the light commercial vehicle sector.†In the tone of Yan Yumin, Chairman of Brilliance Automotive Group, in addition to being pleased and excited, it seems to reveal a faint sour taste. .
Japanese companies make fakes
Nissan Motors CEO Nishikawa Hirose
For many years, "Made in Japan" has been synonymous with "high quality," "artisan spirit," and "conscience products." Japanese car makers are also trusted by consumers and have a large market share in China.
Unexpectedly, Japanese auto makers have been caught in counterfeit scandals this year. Because of their strong personal setup, this is even more unbelievable than the fact that the public was exposed to fuel consumption fraud in 2015.
In April of this year, Japan's Mitsubishi Motors was exposed to fraudulent fuel consumption data, and companies openly acknowledged that in order to beautify the emissions figures, there are indeed actions to manipulate fuel consumption test results. Not long afterwards, Nissan and Suzuki were also exposed to the same problem. In addition, Subaru and Nissan have also experienced the long-term use of unqualified personnel for final vehicle inspections.
In fact, not only the automobile manufacturing field, Japan Kobe Steel and Toray Industries have also been exposed for counterfeiting.
It is understood that the biggest reason for the collapse of the "Made in Japan" image is that the competition under economic globalization has become increasingly fierce. Japanese companies, including auto makers, can only ultimately lower their selling prices by controlling production costs.
Fortunately, the problem of Japanese car companies being exploded, the owners of car companies said they have not been involved in Chinese joint ventures. From the market performance of Japanese joint-venture car companies this year, it is no exaggeration to call the largest harvesters. Two Honda, two Toyota, Guangzhou Automobile Mitsubishi and Dongfeng Nissan will surpass or achieve annual sales targets.
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