With the gradual launch of its premium video service for advertisers on social media platforms, Macy’s announced that it will launch its online video ads. “We are looking forward to the shopping season for Black Friday. We want to see how the product evolved and try to figure out how to distribute us in a balanced manner,†said Jennifer Casper, head of digital media and multicultural marketing at Macy's. Video." Video ads will have cartoon character SpongeBob and parade of balloons. They will target women over 21 years of age. Macy's radio and television commercials will be broadcast on Sunday.
Caspar did not disclose how much money Messi spent on advertising on social networking site Facebook. However, she said that this is an increase in the budget for the shopping season. David Fischer, a Facebook business and marketing partner, said that there has been a rapid increase in video consumption on social networks. He said that as of June, more than 1 million videos were uploaded each month. He said: "People can find videos on Facebook faster than anywhere else." The use of video and other digital platforms to chase advertising revenue also includes Google's YouTube.
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