Overview of Self-owned Brand New Energy Strategic Plan

Changan's layout of new energy markets followed closely with other self-owned brands. In early March, it launched a pure electric vehicle EV for the private consumer market.

China's new energy vehicles have been thriving for a year. The reporter hereby summarized the latest strategic plans for self-owned brands in new energy, with a view to contrasting the path and future of independent brands in developing new energy.

Changan Automobile does not regard subsidies as a strategy

The two platforms develop in parallel

After entering 2015, sales of Changan Automobile steadily increased. In February, it had already squeezed into the top three of its own brands. Chang’an, which has performed surprisingly well in the traditional passenger vehicle field, announced its new energy strategy plan not too long ago. “Actually, since the launch of the first Jiexun hybrid in 2001, Chang’an’s new energy technologies have accumulated. More than ten years.” Zhu Huarong, president of Changan Automobile, believes that Chang’an’s advantage is to walk steadily and not to slip. "The vanguard may be ahead, and may also be the martyrs, because sometimes they still need to see the road before they go."

When entering the field of new energy, Changan once "hyped Bao" hybrid, invested a lot of money and energy. In this regard, Zhu Huarong admitted that Changan has a hybrid complex. “I think that hybrid power in China is a barrier to the past, and we are continuing to increase R&D in hybrid power, especially heavy hybrids.”

The adjusted Changan new energy strategy will be driven by pure electric power, and will develop two major technology platforms: pure electric and plug-in hybrid. Liu Bo, vice president of Changan Automobile, said that the cost of parts and components for new energy vehicles is higher. At present, Changan is building platform and modularization, which is mainly divided into two platforms, namely the production of pure electric platforms for A0 and A-class vehicles, and production B. Plug-in Hybrid Platform for Class C and C-Class Vehicles. Among them, two power systems, single-motor and hub-motor, are built on pure electric platforms to meet the two-drive and four-drive force drive modes; on plug-in hybrid platforms, two-drive single-motor and dual-axle four-wheel drive are built. power system.

New energy accounts for 40% of sales

By 2025, Changan will launch 34 new products to the market in three phases, including 27 pure electric products, including 12 commercial vehicles, 6 MPVs, 2 SUVs, and 7 sedans; there are also 7 models. Plug-in hybrid products.

In 2025, the sales of new energy vehicles will account for 40% of the total sales of Changan Automobile, including hybrid vehicles. According to Chang'an's new strategic plan, Changan New Energy will invest 18 billion yuan in the next 10 years, and will accumulatively sell 2 million new energy vehicles by 2025.

According to the plan, by 2020, the continuous range of electric products for Chang'an Electric will reach 350 kilometers, and the pure electric mileage of plug-in hybrid products will reach 80 kilometers; by 2025, the product performance will be further improved, and the driving range of pure electric products will reach 400. Kilometers, plug-in hybrid products pure electric mileage up to 100 kilometers.

"The breakthrough in new energy vehicles must be related to the cost and performance of the battery itself. Therefore, enterprises cannot use government subsidies as a strategy." Zhu Huarong believes that the biggest problem in China's auto industry is the lack of systems and long-term countries. Strategy, so companies can only practice their ability.

Beiqi New Energy self-built charging facilities to form a family lineage

Xu Heyi, chairman of BAIC Group, frankly stated at the conference of the representatives of the automotive industry two sessions this year: “I deeply feel that it is very difficult to promote new energy vehicles. There are two main difficulties: First, reliability of products, and second, charging facilities.”

From the perspective of the new energy strategy previously released by BAIC New Energy, the construction of charging facilities has been placed in an important position. Its “441” charging business strategic plan is an important measure to promote the development of BAIC new energy. The first “4” refers to the acceleration of the improvement of the system construction, charging service platform, charging layout, and value-added services. The second “4” refers to the four major cities of North, Shanghai, Guangzhou, and Shenzhen; “1” is Refers to the completion of 10,000 self-built public charging facilities. At the same time, it also cooperated with large state-owned enterprises such as State Grid and Sinopec to establish charging service facilities and build a charging network at its outlets.

In the country, Beiqi New Energy's charging package will be mainly constructed in important public places in the four major cities in the north of Guangzhou, including the main lines, loops, and overpasses; at the same time in residential buildings, shopping malls, hotels, gas stations, parking lots, etc. The land will also speed up the construction, thereby shortening the charging radius in the city. In the future, it will be promoted with the principle of “mainly fast charging and slow charging as auxiliary”.

At the same time, Beiqi New Energy plans to further improve the new energy product lineup in the last two years, launching 11 new models, of which 6 models will be launched in 2015 and 5 models will be introduced in 2016. Among them, electric vehicles include two A00 grades, three A0 grades, two A grades, one B grade, and one C grade, as well as a mini truck and an electric logistics vehicle. The intensive launch of the above new products will enable Beiqi New Energy to form a family lineup of electric vehicles.

SAIC New Energy Fusion Internet

SAIC plans to launch the “New Energy + Internet + X” model. With regard to new energy sources, SAIC has its technical reserves in plug-in hybrids, pure electric vehicles, and fuel cells, and has patents.

On the Internet, SAIC teamed up with Alibaba to enter the Internet automotive industry. According to SAIC's plan, in-depth system development and architecture design from the bottom of the operating system should be implemented to open up the Internet and account numbers to meet the real needs of consumers. Chen Hong, Chairman of SAIC, believes that if an independent brand wants to overtake a joint venture brand, it depends on whether it can grasp the development trend of new energy and new technologies. The future independent brand will be new energy plus the Internet.

In addition, the "X" represents a forward-looking technology that is currently undecided but may become mainstream in the future.

SAIC Motor’s current main new energy models include the Roewe E50 pure electric vehicle and the Roewe 550 plug-in hybrid vehicle. According to SAIC's new energy vehicle sales person in charge, its 2015 new energy vehicle planning production capacity is about 12,000 units, which is 4 times higher than the total plan of 3,000 vehicles last year.

BYD SUV becomes absolutely the main force

Judging from the current scale of BYD's products, it has made great achievements in the field of hybrid power. The development of new energy automotive products has benefited from its own solid foundation in battery business. From pure electric E6 to Qin, its new energy vehicles have been gradually recognized by the market.

It is reported that BYD plans to launch four new energy models in Tang, Shang, Song and Yuan in 2015. Except that the company is an MPV model, the remaining three models are all SUV models, covering small SUVs to medium-sized SUVs. BYD Chairman Wang Chuanfu once told the media: “SUV is the fastest growing market in China, and we will also strengthen this market segment.”