SAIC Iveco becomes the market leader of light passengers


Recently, relevant persons of SAIC Commercial Vehicle revealed that SAIC Group hopes to enter the first camp of domestic commercial vehicles through 3-4 years of efforts. At present, SAIC Motor’s current annual production and sales volume of commercial vehicles is about 200,000 units, and entering the first camp will require more than 500,000 vehicles, which is equivalent to doubling the number of heavy trucks, and more than 60,000 heavy trucks and 400,000 light trucks. In this strategy, Nanjing Iveco occupies an important position. The Yuejin brand is responsible for the major light truck tasks. The sales volume of Yuejin light trucks in the first half of this year has increased by more than 35% compared with the same period of last year. Not only has it been stimulating economic products such as tigers and handsome tigers in the country’s automobile-to-country policy, but also has leapfrogged into Europe. The Karika III series is also favored by urban users for its "Europe truck standards" and significant performance advantages. In the light passenger market, the main general is Iveco.

In the light passenger market, the industry market has become a hotly contested place for the military, and Iveco has established a leading position in the industry.

The development of China's industrial car market is still at a preliminary stage. It is in short supply in terms of both quantity and type. The proportion of car ownership in the industry is only about 30%, and there are less than 2,000 types of vehicles. There is huge room for growth. At present, China's light passenger car market has entered a stage of steady development. If anyone can grasp the trend of rising industry as soon as possible, anyone will be able to usher in a new breakthrough. According to the person in charge of Nanjing Iveco, although the production of light passengers has always been an advantage of Iveco, the needs of various industries are changing with each passing day. They must keep up with or even grasp the needs of the industry in advance in order to seize market opportunities.

Compared with the traditional light passenger market, specialization, personalization, high added value, high technology content, and high reliability are the basic purchase standards for industrial vehicles. The demand for vehicles by financial escort vehicles and military procurement vehicles is far higher than that of civilian vehicles. Based on the design of the financial escort truck, Nanjing Iveco also designed a military postal transport vehicle, equipped with enclosed mail storage and safe depositing equipment for confidential emails, and fully guaranteed the efficiency and safety of postal transport.

In order to seek further development of the industry itself, new operating methods and service methods in some industries have also stimulated further improvement of procurement standards.

According to the needs of professional vehicles in medical, industry and commerce, communications, tobacco and other industries, Nanjing Iveco has meticulously "individualized" designs and has become a "magic weapon" to impress customers. In recent years, Nanjing Iveco has launched a "mobile communication service vehicle", which fully meets the needs of the communications industry to get close to users and improve service levels. It has quickly been favored by operators everywhere. At present, the branch offices of Telecom, Unicom, and Mobile in Shanghai, Shandong, Hebei, Shaanxi, Anhui, and Jiangxi have become one of Iveco's largest customers and have used nearly 1,000 units in total. The Wenchuan earthquake last year was a major test of the Iveco industry. Everywhere and the army’s support to the Sichuan fleet, whether it is communication security vehicles, medical disaster relief vehicles, fire emergency vehicles, or emergency rescue teams, Iveco’s light is everywhere. Guest's bodybuilding shadow.

In addition, according to the special needs of some industries, Iveco has tailor-made a series of new uses of light passengers, such as mobile movie projectors, mobile communication service vehicles, industrial and commercial food monitoring vehicles, and agricultural science and technology through trains. A new bright spot in China's light passenger market.



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