Not long ago, "Fortune" released a list of this year's Global 500, SAIC ranked 151 with a total operating revenue of $54.257 billion and a one-time increase of 72. With a rapid increase in rankings, SAIC has attributed the main reasons to the accumulation of its own brand after five years and it has already been on the right track. This is just a "microcosm" of China's independent brands entering the market for 10 years.
Ten years into the market is the most rapid development of China's auto market for 10 years. Under the influence of the world's largest market, self-owned brands that have been enveloped by tremendous worries have successfully reborn and become a major force in the market. From 16.6% to more than 45%, Geely, Chery, JAC, Great Wall and other independent brands have successfully gone abroad to challenge overseas brands.
However, this best time is also the worst one. With huge market space, all brands in the world gather in China, and their own brands are under pressure from both inside and outside, and the market undergoing repetitive adjustments doubles their pressure. Since the beginning of this year, independent brands have taken the lead in recalling, the market share has declined, and the discussion of “second startup†has also been increasing.
It can be said that the introduction of self-owned brands in the market in the past 10 years and their continued growth and expansion in various worries will lead the Chinese automobile industry to realize the dream of turning from big to strong in the next 10 years.
10 years increase in market share by 30%
“Which Great Wall C30, Changan CX30, and Emgrand EC7 should choose which model?†Recently, Chen Liang, who was planning to buy a car in Guangzhou, was a little annoyed. . For him, the cost-effectiveness of purchasing a self-owned brand is even higher. Even among the three models he chose, the Emgrand EC7 will have a maximum of 90,000 yuan and will be equipped with a CVT gearbox.
Chen Liang's worries are not 10 years ago. 100,000 yuan could not buy a car that was satisfactory, but today he did not know what model to choose. 10 years ago, China had only 4 independent brands producing cars, with a market share of only 16.6%. Last year, China had 14 self-owned brand cars, and passenger car brands sold a total of 6.273 million vehicles. 45.60% of total passenger car sales. In 10 years, the market share has increased by nearly 30%.
According to statistics from the China Automotive Industry Association, the self-owned brands have all won in various market segments last year. Among the traditional car brands, there were three models of F3, Xiali and Qiyun that entered the top 10, while F3 sold more than 263,900. Vehicles, surpassed joint venture brands to win the first prize.
If you recall time back 10 years ago, who would have thought of such a result? Faced with the accession to the WTO, the outside world is full of worries about the automotive industry, worrying about how independent brands will face foreign brands in the future. "At the beginning of joining the WTO, you may think that Chinese cars may be washed away, but after 10 years, Chinese cars have not been washed away, and they have achieved rapid development. The technology has also made rapid progress." Executive Vice President of China Automotive Engineering Society And the Secretary-General Fu Yuwu said that the automotive market is now full of products and new outputs are being introduced. In terms of production capacity, Chery Automobile and Geely Automobile plan to produce 1 million vehicles a year, and BYD will target 1.5 million vehicles.
Today's self-owned brands have also gradually evolved from a purely autonomous position to go hand in hand. In addition to Chery, JAC, Geely, and Brilliance and other purely proprietary brands, SAIC, GAC, and FAW and other major domestic groups have also joined the camp to develop their own brands. They rely on solid capital and years of joint venture experience to rapidly promote the development of their own brands through the acquisition-absorption-recreation process.
Increased competitiveness by more than 1.2 times The continuous growth of self-owned brands has not only been a result of gains in the domestic market, but also reflected in international mergers and acquisitions and the establishment of factories overseas. "Buying Volvo will not only enjoy the unique charm of Volvo's own brand, but also support Chinese companies." Mr. Chen looked at S60 who had just bought and jokingly said he supported domestic products.
In 2009, the domestic unnamed independent brand Geely purchased 100% of Volvo from Ford with $1.8 billion in the form of a snake, completing the most spectacular overseas acquisition case in the Chinese auto industry. This also made it possible for the outside world to see the strength of Chinese auto companies for the first time. Today, Volvo has successfully completed the hematopoietic function under the leadership of Geely and its profitability. And this Swedish century-old shop has become China's brand in the blink of an eye.
Compared with Geely's overseas mergers and acquisitions, more domestic manufacturers go abroad by setting up factories. “Chinese automobile manufacturer JAC Group has announced that it plans to invest 600 million U.S. dollars in a factory in Brazil to increase its share of the Brazilian automotive market.†At the beginning of this month, Reuters spearheaded this news. Although the news did not Confirmed by the factory, Jianghuai's outstanding performance in the Brazilian market has been successfully incorporated into the mainstream of the industry. Great Wall Motors once again made a breakthrough in the once-dreamed Western European market.
The increase in the strength of independent brands reflects the overall improvement in the competitiveness of China's auto industry. According to the “China Automotive Industry Development Report (2010)†statistics, the international competitiveness of China's auto industry in 2009 was 58.23 points (setting a maximum of 100 points), which was 1.2 times higher than the 26.47 points in 2000. . “The speed of our independent innovation is very fast. People are all 100-year-old and the history of how many years have passed to develop cars has only been a short period of ten years. This independent innovation is not only an innovation in the system engineering of the vehicle, but also Including our core technology." Fu Yuwu said.
The “second venture†was hampered by the breakthrough of the brand from only 4 independent brands in 2001, and the National Bureau of Statistics issued the “Rapidity of Local Auto Brands†in 2006, and then took off in 2009. In the 10 years since its entry into the market, its own brand has achieved spectacular results and achieved remarkable results. However, under the exit of the stimulus policy, when the market enters the adjustment period, the ills of the self-owned brand are again undoubtedly demonstrated.
According to statistics from the China Automobile Association, a total of 452,500 self-owned brand passenger vehicles were sold in May this year, a decrease of 5.91% year-on-year and a decrease of 9.91% month-on-month, accounting for 43.39% of the total passenger vehicle sales, far below the 45.60 average of last year. % share. In the first five months, the number of self-owned brands of passenger cars sold was 2,276.5 thousand, accounting for 45.40% of the total sales of passenger cars, and the occupancy rate also decreased by 2.49 percentage points year-on-year.
"This phenomenon is not just this year. In each market adjustment, the market share of independent brands is always the first to decline." Jia Xinguang, an automotive analyst, told this newspaper. In 2008, when the financial tsunami swept the world, the Chinese market sold 1.308 million self-owned brand cars, which accounted for 25.92% of the total sales of cars. The market share dropped by 0.43 percentage points year-on-year. In 2004, when the auto market was adjusted and the profits of the entire industry were negative, the share of self-owned brands was also the first to decline.
Car analyst Zhong Shi also said that the independent brand to break through the brand ceiling, the wider the road, we must do their own product upgrades and service upgrades, out of blindly the biggest mistakes in the model, do a good job for each model The quality and service should be able to introduce quality products and change the low quality image of independent brands in consumers.
Ten years into the market is the most rapid development of China's auto market for 10 years. Under the influence of the world's largest market, self-owned brands that have been enveloped by tremendous worries have successfully reborn and become a major force in the market. From 16.6% to more than 45%, Geely, Chery, JAC, Great Wall and other independent brands have successfully gone abroad to challenge overseas brands.
However, this best time is also the worst one. With huge market space, all brands in the world gather in China, and their own brands are under pressure from both inside and outside, and the market undergoing repetitive adjustments doubles their pressure. Since the beginning of this year, independent brands have taken the lead in recalling, the market share has declined, and the discussion of “second startup†has also been increasing.
It can be said that the introduction of self-owned brands in the market in the past 10 years and their continued growth and expansion in various worries will lead the Chinese automobile industry to realize the dream of turning from big to strong in the next 10 years.
10 years increase in market share by 30%
“Which Great Wall C30, Changan CX30, and Emgrand EC7 should choose which model?†Recently, Chen Liang, who was planning to buy a car in Guangzhou, was a little annoyed. . For him, the cost-effectiveness of purchasing a self-owned brand is even higher. Even among the three models he chose, the Emgrand EC7 will have a maximum of 90,000 yuan and will be equipped with a CVT gearbox.
Chen Liang's worries are not 10 years ago. 100,000 yuan could not buy a car that was satisfactory, but today he did not know what model to choose. 10 years ago, China had only 4 independent brands producing cars, with a market share of only 16.6%. Last year, China had 14 self-owned brand cars, and passenger car brands sold a total of 6.273 million vehicles. 45.60% of total passenger car sales. In 10 years, the market share has increased by nearly 30%.
According to statistics from the China Automotive Industry Association, the self-owned brands have all won in various market segments last year. Among the traditional car brands, there were three models of F3, Xiali and Qiyun that entered the top 10, while F3 sold more than 263,900. Vehicles, surpassed joint venture brands to win the first prize.
If you recall time back 10 years ago, who would have thought of such a result? Faced with the accession to the WTO, the outside world is full of worries about the automotive industry, worrying about how independent brands will face foreign brands in the future. "At the beginning of joining the WTO, you may think that Chinese cars may be washed away, but after 10 years, Chinese cars have not been washed away, and they have achieved rapid development. The technology has also made rapid progress." Executive Vice President of China Automotive Engineering Society And the Secretary-General Fu Yuwu said that the automotive market is now full of products and new outputs are being introduced. In terms of production capacity, Chery Automobile and Geely Automobile plan to produce 1 million vehicles a year, and BYD will target 1.5 million vehicles.
Today's self-owned brands have also gradually evolved from a purely autonomous position to go hand in hand. In addition to Chery, JAC, Geely, and Brilliance and other purely proprietary brands, SAIC, GAC, and FAW and other major domestic groups have also joined the camp to develop their own brands. They rely on solid capital and years of joint venture experience to rapidly promote the development of their own brands through the acquisition-absorption-recreation process.
Increased competitiveness by more than 1.2 times The continuous growth of self-owned brands has not only been a result of gains in the domestic market, but also reflected in international mergers and acquisitions and the establishment of factories overseas. "Buying Volvo will not only enjoy the unique charm of Volvo's own brand, but also support Chinese companies." Mr. Chen looked at S60 who had just bought and jokingly said he supported domestic products.
In 2009, the domestic unnamed independent brand Geely purchased 100% of Volvo from Ford with $1.8 billion in the form of a snake, completing the most spectacular overseas acquisition case in the Chinese auto industry. This also made it possible for the outside world to see the strength of Chinese auto companies for the first time. Today, Volvo has successfully completed the hematopoietic function under the leadership of Geely and its profitability. And this Swedish century-old shop has become China's brand in the blink of an eye.
Compared with Geely's overseas mergers and acquisitions, more domestic manufacturers go abroad by setting up factories. “Chinese automobile manufacturer JAC Group has announced that it plans to invest 600 million U.S. dollars in a factory in Brazil to increase its share of the Brazilian automotive market.†At the beginning of this month, Reuters spearheaded this news. Although the news did not Confirmed by the factory, Jianghuai's outstanding performance in the Brazilian market has been successfully incorporated into the mainstream of the industry. Great Wall Motors once again made a breakthrough in the once-dreamed Western European market.
The increase in the strength of independent brands reflects the overall improvement in the competitiveness of China's auto industry. According to the “China Automotive Industry Development Report (2010)†statistics, the international competitiveness of China's auto industry in 2009 was 58.23 points (setting a maximum of 100 points), which was 1.2 times higher than the 26.47 points in 2000. . “The speed of our independent innovation is very fast. People are all 100-year-old and the history of how many years have passed to develop cars has only been a short period of ten years. This independent innovation is not only an innovation in the system engineering of the vehicle, but also Including our core technology." Fu Yuwu said.
The “second venture†was hampered by the breakthrough of the brand from only 4 independent brands in 2001, and the National Bureau of Statistics issued the “Rapidity of Local Auto Brands†in 2006, and then took off in 2009. In the 10 years since its entry into the market, its own brand has achieved spectacular results and achieved remarkable results. However, under the exit of the stimulus policy, when the market enters the adjustment period, the ills of the self-owned brand are again undoubtedly demonstrated.
According to statistics from the China Automobile Association, a total of 452,500 self-owned brand passenger vehicles were sold in May this year, a decrease of 5.91% year-on-year and a decrease of 9.91% month-on-month, accounting for 43.39% of the total passenger vehicle sales, far below the 45.60 average of last year. % share. In the first five months, the number of self-owned brands of passenger cars sold was 2,276.5 thousand, accounting for 45.40% of the total sales of passenger cars, and the occupancy rate also decreased by 2.49 percentage points year-on-year.
"This phenomenon is not just this year. In each market adjustment, the market share of independent brands is always the first to decline." Jia Xinguang, an automotive analyst, told this newspaper. In 2008, when the financial tsunami swept the world, the Chinese market sold 1.308 million self-owned brand cars, which accounted for 25.92% of the total sales of cars. The market share dropped by 0.43 percentage points year-on-year. In 2004, when the auto market was adjusted and the profits of the entire industry were negative, the share of self-owned brands was also the first to decline.
Car analyst Zhong Shi also said that the independent brand to break through the brand ceiling, the wider the road, we must do their own product upgrades and service upgrades, out of blindly the biggest mistakes in the model, do a good job for each model The quality and service should be able to introduce quality products and change the low quality image of independent brands in consumers.
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