Sensual charm of sexy marketing

"Business Show" has this paragraph: "All industries are entertainment industry, the essence of business is to show." How to make your brand like a swimsuit beauty, sexy Jiaozuo as attractive, is the primary planning day thinking and night problem.

There are only a handful of successful entrepreneurs and successful politicians in the world. I am afraid that the election as the Prime Minister is even more rare. Italian Prime Minister Silvio Berlusconi is such a figure. Berlusconi is a highly controversial figure. Sex scandals and all kinds of peach news are also uninterrupted, but people may have ignored Berlusconi's marketing “talent”. He once said that the biggest secret in the television industry is that Italian men dream of seeing women on television. So all of his newsstand hosts were beautiful women, playing sexy cards, and ratings soared. In the face of the Internet boom and the rise of new media, Berlusconi set up MediasetOnline (MOL) and Newmedia Corporation to provide online content services and launched interactive television services. It has grown rapidly and has become a European media upstart.

Look at a case of "Men's Wear" and Cadillac's "Dream off the cowboy sexy marketing" event is classic. "Sexy" is the biggest of these two sets of pictures. "Men's Wear" was the first time in the four-year period to join forces with the luxury car giant Cadillac, and launched two "Still Stills" movies. In the yellow sand, a group of long-legged women dressed in extremely cool summer clothes and a wild cowboy riding a horse, staged a game called "Dream Break" in the Cadillac car. The two groups of films appearing in the name of "Stills Like a Movie" are sexy and not vulgar. First-class creativity, first-class models, first-rate costume designs, and first-rate photography make the two sets of images extravagant and have a noble texture. Is this the real protagonist of the film? What is the Cadillac brand to convey to readers?

If these images catch your eye, that's right. In the eyeball economy, attention is productivity. And Cadillac really knows this.

The word sexy can lead to many tempting meanings: fashion, taste, luxury. What these connotations express is the brand image that the Cadillac brand tirelessly and carefully manages. How many car brands want to play with "sexy marketing" to wipe the ball, but unfortunately really have fun, but it is those with strength, heritage and sexy temperament luxury brand.

In the century-old history of the legendary brand, it has been associated with the fashion and power elites of the era at the time, reflecting the taste and luxury of an era. The "sexy" temperament emanating from this kind of bone has brought about the temperament that today's Cadillac presents to people: fashion, taste and luxury.