Shandong Electric Power Co., Ltd. Has Surpassed Marketing Campaigns

Reported on August 6th, Shandong Electric Power Group Corporation held a mid-2010 marketing symposium. The company's system marketing frontline staff gathered together to learn from each other and exchanged power supply department's standardized management, collection copying system construction, market development, and electricity consumption. Advanced experience in special work such as auditing, power supply, and quality services has created a working atmosphere of “comparing with learning” and promoting marketing work.

From January to July, Shandong Electric Power Corporation resolutely implemented the “Two Conferences” spirit of the State Grid Corporation of China and various decision-making arrangements, focused its efforts on implementation, and completed major business indicators. From January to July, the company completed sales of 139.972 billion kWh, an increase of 27.28% over the same period of last year; it strengthened the control over the recovery of electricity charges, gave full play to the pre-purchasing function of the main battle system of the demand side monitoring center, and achieved 100% recovery of electricity charges; market share was 84.12 %, an increase of 5.96 percentage points over the same period of the previous year, and direct power supply was 53.32% higher than the previous year, an increase of 3.25 percentage points year-on-year.

In the face of the ever-changing external market environment, Shandong Electric Power Corporation continuously strengthens the analysis and study of the macro environment, policy dynamics, and the operating status of the company, using the “big marketing” system construction as a breakthrough, and the industry’s benchmarking of “guaranteeing two disputes”. The basic point is to surpass the advancement of marketing services as a foothold, build a solid foundation, strengthen implementation, and realize the pioneering excellence of this company's marketing service management.

It is reported that through the power supply companies in each city to catch up and catch up with the others, the company is the first to win the competition. By the end of this year, Shandong Electric Power Group will ensure that the market share will reach more than 86%; it will solidly promote the marketing intensive construction and ensure that the marketing business application system will be fully launched in October. Operation; combined with the “big marketing” pilot program, with the application and promotion of a unified marketing business system covering 33 million customers in the province, the provincial government standardized and flattened the marketing business process, unified the urban and rural service model, and steadily promoted the use of electric vehicles. The construction of intelligent power systems such as the collection of electricity information, and strive to complete the construction of 9 charging stations during the year. The coverage rate of high-voltage customer terminals by the end of the year is 100%, and the coverage of low-voltage customers is not less than 20%; the “plastic culture, strong teams, and cast quality” have been developed in depth. The power supply service upgrades the project, and the implementation of ten measures for quality services is implemented. The service level is comprehensively improved to ensure the orderly supply of electricity throughout the province.

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