2013 was a good year for Eaton. Not only has the company achieved steady growth in its business performance, it has made new breakthroughs in product R&D. At the same time, Eaton has won wide recognition from the industry and users and gained a number of awards thanks to its strong brand influence and user-oriented business philosophy. Brand awards.
100-year history casting brand influence
Eaton is a global power management company that has been established for more than 100 years. Eaton has been committed to electrical application safety for more than 100 years. It provides customers with one-stop services including overall planning, product configuration and after-sales services. It also has a rich product line covering power quality, input and output distribution, cabinets, and refrigeration. And computer room air flow management, power monitoring and management, to provide customers with efficient, safe, reliable, environmentally-friendly overall solutions to help them effectively manage power, improve system operation quality, and then provide a powerful force for the sustainable development of the entire social energy structure. stand by. At the end of 2012, Eaton spent $13 billion to complete the acquisition of the electrical equipment supplier Cooper Industries. As the world's largest industrial acquisition on Wall Street in 2012 and the largest acquisition in Eaton’s 101-year history, this acquisition has provided Eaton with mature experience in power quality, power transmission and distribution, and energy services, further laying the foundation for Eaton’s 2013 performance. growth of.
Eaton always regards brand management as the basis for long-term development, and regards sustainable development as the source of technological innovation and performance growth of the company. For more than one hundred years, Eaton personally took the brand concept deeply into the company's corporate culture development; at the same time, it has always provided the market with green, high-quality solutions to meet the major challenges of energy and power management. Make your own contribution. Since 2008, Eaton has not only issued a sustainability report every year in China, but also organized a series of forums on “Energy Innovation and Sustainable Cities†to build a platform for exchanges of representatives of low-carbon cities and promote the availability of Chinese cities. Continuous development.
Product Technology Support Brand Tension
In 1993, Eaton entered China. After mergers and acquisitions, it now has 28 manufacturing companies, 5 R&D technology centers and over 21,000 employees in China. Eaton has a strong technical R & D strength, from the application for the first AC power inverter patents, has continued the tradition of technological innovation, until now Eaton has at least 264 independent patents and 178 patents pending, its 9395UPS products It is also the first to receive SMaRT certification, making this product a better score on the project.
As an industry leader, Eaton responds to market needs and actively conducts product upgrades and new product development. In 2013, Eaton’s power quality business unit launched new models of DXRT series and 9PX series UPS, and launched new products such as the 5P series, 93E series, ARRAY3A3Pro series, and Mountain Castle Rack series UPS. In addition, while Eaton provides customers with high quality products and technologies, it also focuses on providing tailor-made solutions and perfect service systems for different customers, winning a wide range of brand reputations.
Award honors brand strength
Perhaps it is based on Eaton's insistence on "focusing on brand-oriented products for a long time" and years of hard work in the field of innovation to win numerous awards in today's increasingly competitive power market.
In the “Top Ten Selections for China's Electrical Industry 2013â€, Eaton stood out from more than a thousand companies, and easily won the “2013 Top Ten Famous Brands in the Electric Industry†with great advantages. This is a full affirmation of Eaton’s adherence to the brand concept. It is even more evidence of its status and influence.
In the awards list announced at the 2013 UPS and Data Center Technology Development Forum, Eaton won the annual award “2013 Trusted Brand for Users†for its reliable product quality and outstanding ability to meet user needs. Only for the sake of users, deepen product technology, do a good job in order to obtain a hundred years of brand reputation.
In addition, Eaton also won the title of “2013 China's Information Industry Annual Influence Companyâ€, “UPS Customer Satisfaction Brand Awardâ€, “Technical Innovation Awardâ€, “2012 Top Ten Enterprise Awardâ€, and “2013 Healthy Life Style†"Good employer", "2012 China Talent Development Best Enterprise Award", "World's Most Ethical Business Enterprise" and other awards, and boarded the top 20 list of CRN data center infrastructure suppliers. This is the best affirmation of Eaton’s adherence to the brand philosophy.
However, brand management is a protracted war. We look forward to seeing Eaton continue to promote its brand spirit in the future and bring more quality international brand-name products and services to more customers.
Eaton is a leading global power management company dedicated to providing energy-efficient solutions that help customers more effectively manage electrical, hydraulic and mechanical power. As a global technology leader, Eaton acquired Cooper Industries in November 2012. In 2012, the total sales of Eaton and Cooper were 21.8 billion U.S. dollars. Eaton has about 102,000 employees and its products are sold in more than 175 countries and regions.
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