15 years is enough to change or even subvert an industry.
But for Guangzhou Automobile Honda, it took 15 years until recently that it could be considered a complete automobile company. Even if this company once created too many glorious histories, no self-owned engine factory has always been regarded as "incomplete." Incomplete."
On May 28, Zhang Fang, chairman of GAC Group, deliberately chose the date of the “8†suffix, and held a groundbreaking ceremony for the construction of the third factory and engine factory in Gwangju. The third plant is expected to be completed and put into operation in early 2015. The initial production capacity will be 120,000, and it will be expanded to 240,000 in the future. The capacity of engine factories that start simultaneously will also reach 240,000 units.
This incomplete and partial but also very important corner of the final fill, Zhang Fangyou in the speech with a "long wish" to express his feelings.
In fact, the construction of Gwangben’s own engine factory was also a time-honored move to “three partners of one project, two companiesâ€. Today, the most peculiar scene in the history of development of the Guangzhou auto industry, along with the new creation of Guangben, has given it new meanings, and it is worth mentioning again.
As we all know, Guangzhou Honda (now changed to Guangzhou Automobile Honda) was established on the ruins of Guangzhou Peugeot. From the very beginning, whether it was the National Automobile Administration or Honda, it was because of the total defeat of Guangzhou Peugeot. The lack of confidence in the development of new automotive joint ventures.
At that time, since Honda and Dongfeng had established a parts factory in Huizhou, Guangdong, Honda hoped that Dongfeng could also participate in the restructuring of the Guangzhou Peugeot project. The State Development Planning Commission agreed with this Honda request and invited Dongfeng Group and Guangzhou Automobile to cooperate with the project.
Because GAC and Dongfeng are difficult to coordinate with each other in the remaining 50% (Honda's share of 50%), the coordination of the State Development Planning Commission eventually resulted in the division of the joint venture project into two parts. In the two parts of the car factory and the engine plant, GAC and Dongfeng Group respectively and Honda entered into a joint venture in the form of equity. This is the origin of “one project, three partners of two companies†in the Honda Guangzhou joint venture project.
Then, after the establishment of its own engine plant, does this mean that it can gradually replace the supply of Dongfeng Honda Engine Company? the answer is negative.
A person from GAC Group stated to NetEase that “In the next five years, engine support will still be dominated by Dongben Engine. After Gwangben’s own engine plant is put into operation, it will temporarily produce only small-displacement engines.â€
"Even in the future, the expansion of the production capacity of Gwangbane's engine plant will not replace the matching of the Dongben engine. At least it will guarantee the purchase of 360,000 vehicles per year in East Ben." The above sources added further. According to him, these "supplementary terms" had reached a consensus with Dongfeng Group and Honda before the construction of the Kwangbenshaft engine plant.
"Guangben's engine factory is built as a third factory, and the third factory mainly produces small cars." Yao Yiming said in an interview with the media, he euphemistically acknowledged the engine factory's supporting division of labor.
In other words, after the start of production, the Kuremoto engine plant is mainly equipped with engines for the production of compact cars, "mainly producing engine models of Class A (including Class A) or less, and engines of 1.8L displacement (excluding 1.8L). It is still produced by Dongben Motor Co., Ltd. "A wide person also told Netease.
Looking at the existing product camp of Guangben, there are only four models with displacement below 1.8L, namely Fit, concept S1, front fan and upcoming Lingpai. Accord, which occupies more than half of the company’s sales volume, and the poetic map of the fast-growing sales volume, their engine supply is still supplied by East Ben.
In the view of the above-mentioned individuals, this is the result of a tripartite partner game. "Dongfeng Honda has been the protagonist of Kwongmoto's engine supply for a long period of time. He has been reluctant to give up the production of small-displacement engines," the person said.
The reason for "unhappy" is very simple. Basically, it is the word "interest."
The entire vehicle engine has the highest profit among the core components, which is a common consensus in the industry. Even if the entire vehicle company suffers losses, the engine companies in the upper reaches of the supply chain still maintain a considerable level of profitability.
"Dongfeng Honda Engine Co., Ltd." was established to supply "Guangben's supporting engines." Since its establishment, it has been the star enterprise of the ranking of top 100 taxpaying companies in Guangdong: ranked 48th in 2006, and by 2011, rankings have risen to 38th. The tax amount is as high as 1.1 billion yuan. (According to the list of the top 100 taxpayers in Guangdong in 2011, the combined tax revenues of the two factories in the Huangpu and Zengcheng areas are approximately 5.9 billion yuan, ranking 9th.)
It can be seen that although the business of Dongben Motor Company is single, the overall profitability is not inferior to that of the vehicle company.
From a commercial point of view, it is reasonable for Dongben Motor Company not to see the birth of its own engine factory, or to become even more powerful.
The official website of Dongfeng Honda Engine Company shows that the company's products are mainly used in the Accord, Odyssey, Fit, Fengfan, Geshitu and Idea Series vehicles produced by Guangzhou Automobile Honda, as well as Dongfeng Honda Automobile Co., Ltd. and Honda Automobile ( China) Co., Ltd. supplies components such as cylinders, cylinder heads, and transmission shafts.
From this official statement on the company’s introduction, it can be seen that once Gwangbuk’s own engine system becomes more and more powerful, perhaps the work of Dongben Motor Company’s jobs is at stake.
At this time, the only commercial contract that can be put to the best use is.
It is understood that at the beginning of its establishment, there was an agreement between Guangzhou Honda (now Guangqi Honda) and Dongfeng Honda Engine Co., Ltd.: Dongben Motor Co., Ltd. allowed Guangben to create its own engine after Guanghan’s production and sales reached 360,000 units. factory.
In fact, as early as in 2009, the production and sales volume of Kwongmoto had exceeded 360,000 units, but since then, due to the lack of access to new vehicles, its sales have not continued to rise, so that Honda has no incentive to invest in rebuilding the engine plant - This is also the main reason for the suspension of the Guangben engine project. The market is not driven and the investment is equal to the cake.
Until last year, when Guangben formulated the "second take-off" plan and introduced new vehicles at an unprecedented speed, it would soon surpass the "annual output of 360,000" anticipation that the engine project will finally be settled.
Some analysts have stated that "Although for many years, Kwongmoto has been evasive about this topic that the outside world does not seem to care about. People who are familiar with the knowledge of Kwonmoto know that in fact, deep inside, Kwongmoto is so eager to have his own. From the point of view of R&D, or from the perspective of cost control, this engine plant is actually the most important aspect of the future development of Guangben.
At the groundbreaking ceremony, we saw that Yao Yiming could not hide his joy. He told NetEase that “the establishment of an engine factory is a big step towards the integrity of the companyâ€.
In his view, the construction of the third factory and the engine supporting plant is based on anticipation of production and sales ahead of schedule. He said, “This year is the first year of the second takeoff of Guangben, and in the future, Guangben will return to mainstream automobile enterprises at a growth rate of 20% per year. By 2015, the existing capacity of 480,000 vehicles will not be able to satisfy Guangben’s Production needs."
Even though Yao Yiming has spared no effort in participating in and promoting the third factory and engine supporting plant project, he cannot witness the project's production as the head of Guangben. The latest news shows that Yao Yiming will soon leave Guangben and will be the chairman of GAC Group, a subsidiary of GAC Group.
If his predecessor Fu Shoujie’s greatest achievement in Guangben was to create the concept of a joint venture with his own brand, then Yao Yiming and his own engine factory were definitely the most influential during his tenure.
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