Just six months ago, most automakers were still worried about this year's sales target, but the auto market finally found a new growth point as the used car replacement continued to heat up. With the introduction of first-tier cities' purchase restriction policies, new car transactions have fallen into a state of sluggish growth. Dealers have sensitively captured any clues to sales, and official data seems to confirm that the growth of used car transactions exceeds the growth of new car sales. Within five years, China's car sales model will move closer to developed countries such as Europe and the United States.
Used car sales increased by 143.9% in the first seven months
Mr. Guo has just successfully replaced a Guangqi Honda Accord. He never thought that he would sell his old car for nearly 4,000 yuan in just two hours. When talking about his replacement experience, Mr. Guo felt deeply: "It just happens that the old car needs to be handled, and the replacement business saves me a lot of time and energy." Mr. Guo believes that his used car is in the form of replacement and auction. The final transaction price is much higher than its psychological price. After filling the remaining new car models, it is mentioned that the new car is replaced, and the second-hand car transfer procedures are handled by the 4S shop.
Customers like Mr. Guo who replaced new cars with used cars are not a few in the near future. In a number of 4S stores in Beijing, the reporter saw that the proportion of used car replacements has continued to increase, and the recent sales of new cars in 4S stores have generally increased.
According to the statistics of the Beijing Asian Games Village Auto Trading Market (hereinafter referred to as “Asian Cityâ€), the cumulative turnover of used cars in Beijing from January to July was 379,600 units, a year-on-year increase of 143.9%, surpassing the new car sales by 15.1%. Especially in July, the number of used cars was 60,600, an increase of 83.6% year-on-year, an increase of 8.2% from the previous month. The ratio of new and used cars was 1:1.2, and the volume of used cars exceeded 24.9%.
According to Luo Lei, deputy secretary-general of the China Automobile Dealers Association, the number of used cars in the first half of this year reached 2,312,900, an increase of 18.48%. The auto industry association announced that the growth of domestic new car sales during the same period was only 2.93%. The data reflects that the growth rate of used car trading volume greatly exceeds the sales volume of new cars, indicating that the replacement demand has begun to exert strength, and the replacement of used cars will gradually become the main driving force driving the Chinese automobile market.
Nielsen and the China Association of Automobile Manufacturers recently published a "White Paper" study, also found that in the first-tier cities represented by Beijing, the purchase of car owners with the purpose of upgrading and repurchasing has reached 58% of the proportion of new car buyers, including Car buyers accounted for 35%, and car buyers accounted for 23%.
Nielsen China Vice President Zhuang Jia said that this year's car sales fell, the car market is facing a cold winter. However, with the passage of time, sales have stabilized, and the used car replacement business has become the main driving force for the sales of new cars.
The reporter learned that the penetration rate of old car replacements in many 4S stores in the Beijing market has reached 30%-40%, especially in July, which is as high as 50%, and this figure reached two years ago. 8% of 4S stores are considered to be the best. The sales of new cars realized by old car replacements accounted for 58% of all new car sales.
This year, the number of used cars will reach 5 million.
“The transaction volume of used cars is growing rapidly, and the replacement demand also depends on the active and development of used cars. Although the used car market is greatly affected by the external environment, it will still have a growth rate of 20% this year, and the transaction volume will exceed 5 million. The prediction of Shen Rong, deputy secretary general of China Automobile Dealers Association, was also confirmed by the Asian city.
In July, the number of second-hand car transfers in Asia increased by 167.2% year-on-year and 5.5% quarter-on-quarter, while the number of used car transfers in January-July increased by 169.1% year-on-year. Yan Jinghui, deputy general manager of Asia City, said that the number of customers entering the used car market in the market is much higher than that of the new car market. Many customers are trying to sell old cars for a good price. The transaction price is sold out.
Although the forecast of 5 million used cars is only 1/4 of the new car sales forecast of 20 million, each dealer is reluctant to give up this "gold mine" that can bring actual sales.
A FAW Toyota dealer admitted that “the new car market has gradually experienced a lack of growth. In the case of restricted purchases in first-tier cities, second-hand car replacement has brought a very large sales volume, and manufacturers’ special subsidies for replacement also allow new car sales. The customer base is gradually shifting to the replacement customer."
The reporter learned from the market that since last year, various manufacturers have successively introduced subsidies for replacement customers. The cash subsidies ranging from 2,000 yuan to 4 million yuan directly stimulated the desire of consumers to replace. The Beijing area is to promote the elimination of old motor vehicles. The government has increased subsidies for users who have moved out and eliminated old motor vehicles, so that used car transactions continue to enter the peak period.
Yan Jinghui told reporters that the current average time for China to change cars is 3-5 years, while foreign countries may change a new car in 2-3 years. Therefore, auto companies are not only concerned with the profits of used car operations, they actually hope to gain multiplier effect in the replacement of used car market. The replacement of used cars into new cars will bring in new car sales that are several times the value of used cars.
According to data from the Traffic Management Bureau of the Ministry of Public Security, as of the end of 2011, the number of motor vehicles in China was 225 million, of which the number of vehicles was 106 million. The number of motor vehicles in Beijing exceeds 4.7 million, and the number of motor vehicles in Tianjin, Shanghai and other cities exceeds 2 million, and the number of motor vehicles in 23 cities exceeds one million. The huge amount of motor vehicles also brings growth potential to the replacement of used cars in the future.
According to estimates by professional organizations, if a developed country is used as an example, the size of a more reasonable second-hand car transaction should be about 1/5. At present, the number of Chinese car ownership has exceeded 100 million. About 20 million vehicles. The volume of used cars will exceed 5 million this year, and there is still a lot of room for 20 million. In the future, the replacement market will become an important market for new car dealers to obtain incremental resources and increase the number of customers, and become an important thrust for the transformation of the automobile marketing model.
Pet Blow Mould,5 Gallon Polycarbonate Bottle Mold,Handle Bottle Extrusion Blow Mold,5 Liter Aluminum Mold
ZHENIANG HUAJIA MOULD CO LTD , https://www.huajiamould.com