Recently, Chairman Liu Hanru spoke in detail with the media about the development direction of Hualing's next-generation marketing service system.
Liu Hanru said that in the first half of this year, Hualing achieved growth under the overall decline in the heavy truck industry, which laid a good foundation for our work in the second half of the year. Judging from the sales figures in July and August, the situation is much better than last year. This period is also our best result in five years. The sales volume in July reached about 1,500 units, and the sales volume in August will not be lower than July. However, the task before us is still very heavy. We must achieve a sales target of 18,000 units in the whole year and reach 25,000 vehicles next year. In order to fully accomplish this goal, we will carry out major actions on the sales service system to improve overall marketing. The efficiency of the service system. In this regard, Liu Dong introduced a specific adjustment plan.
First of all, from August 27 onwards, 80% of the 51 service offices in the country will be adjusted to better meet the needs of the market, enhance service capabilities, and better implement our big service thinking.
In the second aspect, we must reorganize the original more than 400 service stations. According to job evaluations and market feedback, 200 service stations are designated as first-class service stations. These 200 service stations mainly undertake the warranty of the Hualing Heavy Trucks. During the period of maintenance, maintenance, training, claims and information feedback and other tasks. The remaining 300 service stations were adjusted to a secondary service network, which mainly assumed after-sales service after the warranty period. In this way, the work of the service station can be implemented in more detail and the enthusiasm of the service station can be fully mobilized. We will focus on strengthening the training, claims, and support for the first 200 service stations to ensure that the construction of the Hualing service system can proceed rapidly.
In the third aspect, we will focus on supporting 100 key distributors in the development of after-sales services, accessories and service stations, and help distributors obtain after-sales service authorization for key assemblies such as engines and transmissions. At the same time, Valin will also support powerful service providers and accessory dealers to carry out the sales of Hualing heavy trucks; support more powerful dealers to establish 4S stores, carry out after-sales service training work and family service work, and further close the manufacturers, The tripartite relationship between dealers and customers, so as to achieve the purpose of sales and services.
For the last four months of work, Liu Hanru stressed that dealers should strengthen the sales of logistics vehicles and the promotion and promotion of Star Kemah’s market, and expand China by holding user symposia, sample car tours, and major customers entering Valin and other activities. Ling’s brand influence has enhanced Valin’s brand image and helped Hualing’s major development in 2010.
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