The active car-making movement of Internet companies around the world is on the rise. For traditional auto companies, this pressure is self-evident. With the trend of this Internet-made car, many startups of automotive technology have emerged. This wave of Internet-made cars is a part of the world. However, automotive technology should not only be a smart car, but also a technology that can make cars smarter. Is the real car technology.
In fact, at present, the profit of the whole vehicle market is not as good as before, but based on the huge automobile industry chain, the used car market, the aftermarket, the new energy and the new automobile technology are all investment hotspots. From the perspective of investors, The technology that can really promote the development of automobiles is the hot spot of investors' attention.
What kind of car technology do consumers want?
JD Power released a "2015 National Consumer Technology Satisfaction Survey Report" in June this year. One of the statistics shows that consumers of different age groups are willing to invest in automotive technology and their technology. The degree of interest. From the data, we can see that young consumers will buy Chinese car technology products, but between the years 1966-1980 and even older consumers, the data shows that although they are willing to chase the pace of technical iteration, the payment is very less.
The conclusion of the report is very consistent with the fact that young people are more likely to accept new technology, and from another data report, car networking technology is rapidly becoming a necessary condition for consumers to buy a car.
Capgemini's latest online car data survey shows that half of the respondents (47%) want to use or are using the Internet of Vehicles feature, and three-quarters (80%) of them say they are buying them. The next car is very important.
Automotive networking technology has become a must for smart cars, and autonomous driving technology has become another highly regarded new technology, with 79% of respondents expressing interest. However, there are still some consumers who are not comfortable with security.
Investors pay more attention to the help of technology and technology for traditional cars. JD Power announced the "2015 National Consumer Technology Satisfaction Survey Report" in June this year, involving a total of 59 categories of six major categories and automotive-related cutting-edge technology, from which we It is clear that the future direction and trend of automotive technology development can be seen. According to the report, the most demanding functions of those users are precisely the new technologies that have just emerged in recent years and are gradually moving into the mainstream market and forming large-scale applications. Among them, blind spot detection protection, night vision, enhanced active collision prevention system, smart rearview mirror and self-healing paint are listed.
It can be seen that the automotive technology that can really be paid attention to by consumers is based on the automotive products themselves and is biased towards safety technology. As an investor, automotive technology is currently in an overheated state of investment. Real automotive technology should not be simply a post-installation product, but should be a technology that truly forms a human-car interaction and contributes to safe driving.
Li Qiqi, deputy director of Beiqi Industry Investment, said that as an investor, in the face of automotive intelligence, it will pay more attention to the technology to help the traditional automobile industry, such as human-car interaction, vehicle safety and so on. From the perspective of investors, there are many automotive technology products that are post-installed products, that is, they do not need to be tested with the car itself. It is only installed on the interior or exterior of the vehicle. It does not require multiple tests and the technical threshold is low. The innovation is not high. Such products are not really automotive technology. For automotive technology, the first priority is stability and safety. After many tests, it can be installed in the automotive products, which is the technology that is in line with the future development of automotive technology.
Lushan, vice president of Fosun Kunzhong Capital, also took a wait-and-see attitude toward automotive technology investment. He believes that the true sense of car intelligence involves the development of the entire industrial chain of automobiles. The so-called smart technology with hot concepts is mostly concentrated in the automotive aftermarket. On the top, it can't be called car intelligence. With the maturity and stability of the pre-loading market technology, the after-loading market products are bound to become a bubble. As an investor, Lu Shan said that the investor first evaluates the direction of product development. In the medium and long term, it should be for the growth market, followed by whether the product solves the user's needs and pain points in the market environment. The third is the product. It has a good business model, it can make money itself, and it can also meet the needs of users. Under the above three preconditions, the fourth factor to consider is the team factor.
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