China National Heavy Duty Auto Parts 2010 Business Conference was held in Jinan, Quancheng. The significance of this year's accessories business conference is not the same as before. This is the first meeting after the system change of China National Heavy Duty Truck Parts Sales Department. "In order to further enhance the sales capability of accessories and more effectively implement the industrialization and socialization of parts, at the end of 2009, the company made major adjustments to the work of accessories and established a new sales department of China National Heavy Duty Truck Parts, which became a secondary unit directly subordinate to the Group Company. "Yu Youde, deputy general manager of Sinotruk Group, said in his speech at the conference.
Parts industry urgently needs to be transformed
In 2009, China Heavy Duty Truck produced and sold 125,000 heavy vehicles, an increase of 11.59%; realized sales revenue of 56.962 billion yuan, a year-on-year increase of 13.79%; realized a profit of 3.391 billion yuan, a year-on-year increase of 18.9%; and an industrial added value of 6.038 billion yuan. The year-on-year increase of 40.28%. With this set of data, China National Heavy Duty Truck Corporation is one of the best heavy-duty auto companies in 2009. However, the annual growth of sales revenue of 760 million yuan for the accessories department and only 3% year-on-year growth seem to be incongruous with the honors of the best operating quality companies.
It is precisely because of this that China National Heavy Duty Truck Group is determined to vigorously reform the parts sales system, trying to change the status of parts sales lags far behind the overall operating situation, will be part system to industrialization and socialization.
Yu Youde said that a good product must not only have excellent quality, superior performance, and superior price, but also must have high-quality after-sales service and more timely supply of accessories.
To enlarge and strengthen the accessories industry is an important experience in the successful development of the international automotive industry. Internationally, the automotive after-sales service market is the most stable source of profit in the automotive industry chain and has a considerable profit margin. According to information, its profits account for about 60% of the total profits of the automotive industry. In the United States, the most developed automobile industry in the world, the automotive after-sales service industry has been hailed as the "golden industry." In Europe, the automotive after-sales service industry is also a major source of profit for the automotive industry. At present, China's automobile after-sales service market is still in its infancy and has great potential for development.
It is the need for the development of China National Heavy Duty Truck to become bigger and stronger. The development goal of Sinotruk is to build China National Heavy Duty Truck as a world-renowned and domestically irreplaceable heavy-duty truck production base, which inevitably requires the development of after-sales services in the direction of industrialization and upgrading of service levels. The market economy is a legal economy. In foreign countries, the accessories business is authorized by law, because the quality of the accessories affects the brand of the vehicle. In China, the vehicle sales already require authorization to operate. With the gradual improvement of the market economy, the accessories The market will eventually go to standard. China National Heavy Duty Truck Co., Ltd. needs to build an internationally renowned and domestic irreplaceable heavy truck base. From the network construction of parts and accessories, it must be in line with international standards to prepare for and meet challenges.
Up to now, the number of vehicles owned by China’s heavy vehicles has exceeded 500,000, and it is expected that it will reach 650,000 by the end of 2010. The increase in vehicle ownership will drive the sales of accessories, and the effective supply of accessories will also promote the sales of vehicles. Therefore, regardless of the overall healthy development of the company, or from the perspective of increasing new profit growth points, China National Heavy Duty Trucks must stand on a higher platform and develop the accessories sales industry with strategic adjustment to achieve its industrialization and socialization. The transformation.
Change is necessary to see results
"On February 27, the Group formally issued the 2010 business operation target to the Parts Sales Department. First, it is necessary to secure 1.5 billion yuan in sales of accessories and strive for 1.8 billion yuan. The second is to ensure the establishment of 60 new regional accessory sales centers throughout the year. The third part is centering on blank cities and ensuring the development of 200 accessory distribution outlets at the county level or below.†Li Pengxing, general manager (formerly marketing manager) of China National Heavy Duty Truck Parts Sales Department, said.
"After completing the first step in 2010, the group company has also formulated the second and third steps: In 2011, it will achieve sales of 2 billion yuan in accessories, optimize the network layout, integrate the service functions of outlets, and provide after-sale services to the vehicle. Provide thoughtful support; in 2012 to achieve sales of 3 billion accessories, so there are heavy truck products where there is support for the service of loved ones accessories, the initial realization of the industrialization and socialization of accessories.†Yu Youde said.
Yu Youde pointed out that the sales target of RMB 1.5 billion in 2010 appears to have increased by 97% compared with the same period in 2009. However, based on the statistics of China National Heavy Duty Truck's 2009 market share of 500,000 vehicles, the brand's annual demand for accessories should be 6 billion to 8 billion yuan. In terms of the number (million vehicles) and the amount (million), the ratio is 1:1.2 and 1:1.6. Even with the 2009 data, the target sales of 1.5 billion yuan in 2010 are only below 25% of the market demand. Therefore, he believes that this anticipated goal, which takes into account such unfavorable factors as the initial stage of transition, is entirely possible.
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