Is it God's intention Dongfeng Citroen SUV Tianyi 15.27-23.67 million yuan listed

On September 15, 2017, Dongfeng Citroen held a public launch event for its mid-to-high-end Lego SUV models in Shanghai. Similar to the product matrix previously announced at the Chengdu Auto Show, the Tianyi car series is divided into four levels of six models, the price range of 15.27-23.67 million yuan, the advent of this model not only enriched the Dongfeng Citroen SUV segment The layout of the model has become the only premium model in the joint venture brand compact SUV model with comfortable design, high configuration and low price.

Actually as early as the 2017 Shanghai Auto Show SUV Tianyi has officially met with domestic consumers, and the new car as Dongfeng Citroen history in the history of the first true meaning of the global strategic model, also inherited Citroen "BE DIFFERENT, FEEL GOOD" brand concept . The new car is based on the latest lightweight platform EMP2, which represents the new image and the highest level of Citroën in terms of design, comfort, technology, etc. The spirit of “enjoyment” advocated by Citroen also caters to the current consumer pursuit of automotive life.

Solve the SUV market pain point comfort is the first priority

At present, most of the domestic SUV models are pursuing hardcore design style and off-road performance, but these models are only rough to expand the interior space, increase the body size, apply exterior design, stacking configuration, etc., making it difficult for consumers to find out the product room. The difference. Moreover, some consumers who have purchased SUV models have found that the traditional SUV models have many deficiencies in the daily driving conditions, of which the lack of comfort is the reason for consumers to complain most.

Therefore, SUV Tianyi fully investigated the characteristics of Chinese SUV market and user needs at the beginning of design and development. Appearance using a more user-friendly rounded rectangle, looks more sense of quality and fashion sense; in terms of comfort SUV Tianyi inherited the Citroen centennial chassis tuning technology, equipped with the world's unique PHC adaptive hydraulic stability technology At the same time, it has given it greater access and storage space; configuration of different positioning models equipped with leading comfort, technology, driving configuration (system), while ensuring comfort while taking into account the characteristics of SUV, this is the same Not available in grade SUVs.

In terms of pricing, SUV Tianyi also has its own new ideas.

Four-level model positioning to meet different consumer needs

In terms of pricing strategy, Dongfeng Citroen SUV Tianyi provided two engines, four levels and a total of six models to the market. The streamlined model classification meets the different needs of different consumer groups, and these four levels The model positioning has also become the four "combination punches" of SUV Tianyi's sales ranking.

The introduction of high comfort with comfort : SUV comfort price breaks the entry-level pricing "ruggle" of 17-19 million yuan in the same-level joint venture model and adopts the "one-step, direct to the terminal" pricing strategy, 152,700,000 yuan The selling price becomes the only one equipped with the same level of Michelin tires, EPB intelligent electronic handbrake, rear parking sensor, DAA1 driver fatigue driving reminder, 8-inch color high-definition touch display and other comfort configurations, to meet the basic needs of users At the same time, emphasis is placed on comfort and technology. On the other hand, in the entry-level models of competing products of the same level, they generally focus on passive safety instead of ignoring the consumer's desire for driving comfort and convenience.

The application has an enhanced sense of science and technology: The SUV Tiffany's fashion model has been enhanced in terms of comfort and technical configuration as a mid-model vehicle. This model is based on a comfortable type. It has an integrated openable panoramic sunroof, 18-inch dual-color diamond-cut aluminum alloy rims, and a 12.3-inch full-instrument LCD display and an 8-inch center console. Full, this configuration is generally only seen in the top 300,000 price range in the market. The price of 169,700 yuan (1.6T models) and 192,700 yuan (1.8T models) was also the only one among the mainstream joint-venture models of the same price category.

Configuration and then upgrade focus on driving pleasure : driving fun has always been the weakness of SUV models, while SUV luxury Tianyi increased Citroen's unique PHC adaptive hydraulic stability technology, this system has added two auxiliary hydraulic rods in the shock absorber can Automatically filter all kinds of bumps for better dynamic comfort experience; also equipped with unique Grip Control intelligent multi-adaptation system in the same class, providing road mode, snow mode, sand mode, mud mode, ESP Five modes of OFF mode to ensure smooth operation of the vehicle; and practical configuration of yacht-style electronic gear lever, four-position electric tailgate, high-grade color Claudia color leather seat, front-row seat 10 electric +4 lumbar support, etc. The demand of high-end consumers, and its price is only 209,700 yuan.

Enjoy the new flagship of Life Life : The flagship model of the SUV, the Tianyi flagship model, is the top model in the entire car series. It pays more attention to the richness and luxury of configuration, and adds ADAS advanced driving assistance system and seat massage heating to the luxurious model. Ventilation function, full LED headlights, electric folding reversing auto-reversal + memory function, these configurations are very competitive with the same price models, priced at 236,700 yuan, can also enjoy the factory subsidies subsidy of 10,000 yuan purchase tax subsidies.

to sum up:

SUV Tianyi is Dongfeng Citroen's first truly global strategic model. Its outstanding exterior design undoubtedly wins the favor of many consumers. At the same time, more attention to comfortable driving experience is not available in the domestic SUV market, and 15.27-23.67. The price range of 10,000 yuan is even the largest "spoiler" in the same-level mainstream joint venture brand SUV models, while the 380THP model also enjoys a purchase tax allowance of 10,000 yuan. I believe such an excellent compact SUV model can be The market shines.

In addition, the Gasgoo Editor has just finished driving the SUV Tianyi in Chengdu.