If the "big bang" theory can be established, then the emergence of the entire universe and life comes from an unexpected surprise. The exploration of human beings will lead civilization and science and technology to move forward, and on the way, various unexpected surprises will emerge one after another. You may know that the delicious beer is a product of the failure of bread fermentation. The invention of antibiotics came from experimental pollution, and Stainless Steel was once abandoned test waste. These unexpected joys also often have a profound impact on human life and change.
Today's unexpected surprise reappeared in the development process of Denso. In order to respond to the environmental trend of reducing carbon emissions, Denki began to study the microscopic algae that can produce oil in 2008, hoping to extract more environmentally friendly biofuels. During this process, the R&D team discovered that a microalgae, algae, can extract oils similar to the high-grade moisturizer, squalane oil. This unexpected discovery prompted Denso to develop a make-up brand using this ingredient: “MOINAâ€, the first product hand cream was put on the market in November 2014, which attracted great market attention.
Since then, Denso has continued research and development to add sun protection to its moisturizing ingredients. On June 1 this year, it launched a new product "MOINA UV" sunscreen! This new product was developed and marketed, and Denso has specifically established women. Members of the project team, regardless of the texture of the sunscreen, odor or packaging design, are based on women's unique feelings starting to carry out product planning.
This creamy texture sunscreen SPF30, PA + + +, "MOINA UV" cream body texture is light, easy to open, can be used for body sun protection, and both sunscreen and moisturizing double effect. Due to the use of natural plant extracts, there is no need to use makeup remover products. Common facial cleansers can be cleansed. And there is no unique chemical odor of UV sunscreen cosmetics, but instead exudes the soft fragrance of natural plants such as chamomile and geranium.
The unexpected happiness does not come from heaven, but is a treasure discovered in the process of uninterrupted exploration. The original purpose of culturing light microalgae through photosynthesis is to extract biofuels to reduce the consumption of non-renewable energy, reduce carbon emissions, and improve the global environment. The discovery of the moisturizing effect of algae oils during the R&D process and its use to continue to develop into popular products is also another way to make the world a better place.
In the future, Denso will not forget the initial intentions and explore the world in order to achieve a better world, bringing more "unexpected joy" to consumers.
Denso Profile:
Denso is one of the few manufacturers of auto parts in the world and ranked 268th among the Fortune 500 companies in 2016. Today, Denso has nearly 200 affiliates in more than 30 countries and territories around the world, and employs more than 150,000 people. As an electric assembly company in China, Denso (China) Investment Co., Ltd., established in 2003, currently has 30 affiliates such as production companies, sales companies, and software development companies in China. Sales, after-sales service system and production supply system.
In 2017, Denso put forward a new brand slogan: “Crafting the Coreâ€. The new slogan conveyed “The Denso will give greater play to the spirit of creation that represents the soul of the company, create new values, and create various core things for the worldâ€. Willingness. The future of building a harmonious coexistence of people, vehicles and the environment is the vision of Denso. In the future, Denso will continue to devote itself to the development of environmental protection, security, and safety technologies and products, and will actively contribute to the Chinese society.
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