Shaanxi Heavy Gas absent! China National Heavy Duty Truck absent! Dongfeng is absent! The 2010 Beijing International Auto Show has no choice but to face the embarrassing situation in which the most important manufacturers in the heavy truck industry are absent.
However, heavy trucks and newcomers have regarded this as a heaven-sent opportunity. The new generation of heavy truck companies such as Jirui Heavy Industry and Changan Heavy Duty Truck made their debut at the Beijing International Auto Show. It is worth noting that these companies have even seen the appearance of Chery and other traditional passenger car makers. More importantly, the heavy truck New Army Corps is launching a new round of offensive against this relatively stable market.
Freshman Quest
Not long ago, Chery temporarily chose to abandon the listing financing, leaving the industry somewhat regrettable. However, through the debut of heavy truck products at the Beijing International Auto Show, Chery has rekindled people's curiosity. Silently involved in the heavy truck field, Chery, for the first time to lead its joint stock Jirui United Heavy Industry Co., Ltd. (hereinafter referred to as Jirui Heavy Industry), made a high profile appearance.
According to Tu Xiaoyue, the deputy general manager of Jirui Heavy Industry, the reporter from “China Business†reported: “At this auto show, in addition to the several heavy trucks exhibited by the company, core member companies also participated in the show, which mainly includes the CIMC Group. [12.46 -2.20%], Chery Automobile, Yuchai Group, Fast Group, Fuhua Heavy Industry and other five companies."
The confusing equity relationship has caused the company to put on a mysterious veil. However, Tu Xiaoyue seems unwilling to explain too much. However, through multiple investigations, the “China Business News†reporter has obtained a relatively clear framework. As early as January 9, 2009, a subsidiary of CIMC (China International Marine Containers Group) - CIMC Vehicles (Group) Co., Ltd. (hereinafter referred to as CIMC Vehicles), and Wuhu Tairui Investment Co., Ltd. (below Abbreviated Terui Investment is an affiliate company of Chery Automobile. The chairman of the board of directors is Chery Automobile Chairman Yin Tongyue) and Shenzhen Jiusi Investment Co., Ltd. (hereinafter referred to as Jiusi Investment) has signed an initiator agreement in Shenzhen City. Rui Heavy Industry, registered capital of 400 million yuan, CIMC vehicles accounted for 45% of registered capital, Terry Investment accounted for 45%, 90% investment investment. In March 2009, Jirui Heavy Industry, a joint venture between CIMC Vehicles, Terry Investment, and Jiusi Investment, was incorporated. As a result, CIMC was involved in the heavy truck manufacturing industry as a logistics giant, and Chery Automobile also hoped to implement the plan to expand the industry line to heavy trucks.
However, Ji Rui did not stop after it was established. In November 2009, Yuchai’s joint power production base, a three-way joint venture established by Ji Rui Heavy Industry, Guangxi Yuchai and Jiusi Investment, started construction. As a result, the giants of domestic commercial vehicle engines were also tied to the tanks of Ji Rui Heavy Industry. on. Also under the guidance of the Grand Alliance’s strategic thinking, Fuhua Heavy Industries, a professional component supplier that integrates road transport vehicles such as semi-trailers, special vehicles, heavy trucks, and road passenger cars, is the largest domestic manufacturer of heavy-duty vehicle transmissions and automobile gears. Fast Group also formed a close cooperative relationship with Jirui Heavy Industry.
Relying on its strong shareholder background and strong partners, Jirui Heavy Industry has proposed a total investment of 6.5 billion yuan and an annual output of 200,000 heavy-duty, heavy-duty vehicles. According to a report by the “China Business†reporter, the Jirui Heavy Industry Project is progressing smoothly and will be mass-produced in 2011.
Profits and concerns coexist
Interestingly, when Ji Ruihong challenged the heavy truck giant hair, the new army of Chang'an Heavy Duty Truck also blew the "charge".
China’s Changan Automobile Group (11.40 -2.73%), which has won the second place in China’s auto industry, has recently increased its investment in the heavy truck industry. At the Beijing International Auto Show, Chang’an Group’s Chang’an Heavy-duty Truck is the first time for foreign companies. Debut. Different from the high-profile display of strength of Jirui Heavy Industry, Changan Heavy Duty Truck focuses on its breakthrough in new energy technologies.
Of course, the unusually intense heavy truck market since 2009 is the main reason for attracting traditional passenger car manufacturers such as Chery and Changan. According to statistics from the China Association of Automobile Manufacturers, in the first quarter of 2010, a total of 100.06 million trucks of various types were produced in the country, and 999,700 vehicles were sold, an increase of 58.47% and 60.38% year-on-year respectively. In particular, in the heavy truck sector, a total of 276,400 vehicles were produced in the first quarter, and 267,600 vehicles were sold, an increase of 157% and 162% year-on-year. In this regard, Chery also does not evade: "The company has the characteristics of profit, and Chery also has the strength to do a good job of heavy truck products." Chery Chief Executive Officer Jin Yibo said.
Faced with the strong involvement of the New Army, some insiders believe that this will pose challenges to heavy trucks such as China National Heavy Duty Truck and Shaanxi Heavy Duty Truck, but the latter do not think so. Liu Keqiang, director of Shaanxi Zhongqi, said: “The CIMC vehicles had long been involved in heavy-duty vehicle production, but now the golden age of the heavy-duty truck industry has passed. Now the industry has entered a plateau, and new entrants are lacking. The brand foundation will be difficult to make a difference.†In his opinion, the good performance of the heavy truck industry in recent years has mainly benefited from policies such as governance overload, and now the policy factors that have driven the development of the heavy truck sector have basically been released.
At the same time, some people in the industry believe that during this period, the technology accumulation and sales network required for the development of the heavy truck industry is also the threshold for heavy trucks such as Jirui Heavy Industry. Guo Huanan, director of China National Heavy Duty Truck Propaganda Department, said: "Several heavy-duty truck companies have formed a network covering the entire country, which will, to a large extent, restrict the development space of the new army." And Liu Keqiang also said: "The technical difficulty of heavy trucks is greater than that of cars. China's heavy-duty truck companies have spent more than a decade assimilating Steyr technology abroad, but now the heavy-duty truck industry has a higher technical threshold and it will take many years to accumulate.
In the face of doubt, Tu Xiaoyue seems to disagree. He said: “It's not important how the outside world says that our heavy-duty truck product ultimately won't be recognized by users. We are most concerned about this.†For this question, it may only be answered by time. .
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