The annual Foton Motor Business Annual Conference was held in Beijing, unveiling a new chapter in the marketing of Foton Motor's “Layout 2010â€. More than 3,000 people, including government leaders, Beijing Automotive Group leaders, Foton Motor leaders, and Foton Motor dealers across the country and media reporters, gathered to participate in the Foton Motor 2010 Business Conference with the theme of “Technology & Future Beauty†. In 2009, Foton Motor sales volume reached a record high around “connotation growth, structural adjustment, and globalizationâ€. The company sold a total of 602,021 vehicles in the year, ranking the first in sales of single-vehicle commercial vehicles in the world, and its profitability has also increased significantly. . At the same time, the brand value of Foton Motor also increased to 26.837 billion yuan (2008), an increase of 21.1%, and the brand awareness and reputation ranked the top of the industry.
Industry analysts believe that in 2009, Foton Motors delivered a complete answer sheet and won three firsts in the industry. Foton Motor not only ranked first in sales of commercial vehicles in China for six consecutive years, but also in domestic commercial vehicles. In the field of international commercial vehicles, Foton Motors won the championship and took the top position in global commercial vehicles. It can be seen that the sales volume of 600,000 vehicles is a complete expression of Futian Automotive's “Intensional Growth, Structural Adjustment, and Globalization†business strategy; the sales volume of 600,000 vehicles is yet another new starting point for realizing the goal of globalization and creating a global automobile brand.
Although, in 2009, Foton Motor undoubtedly topped the list of the world's largest sales of commercial vehicle single-vehicle makers. However, we must clearly see that behind the world's number one, Foton Motor still has not achieved a leapfrog breakthrough in market structure and brand bottleneck, and there is still a small gap in the overall view. Experts pointed out that the technical strength of Foton Motor still has a gap of five to ten years compared with traditional manufacturing powerhouses such as Europe, the United States, and Japan.
Foton Speed: Across the Competition Boundary Ranked No. 1 in Global Commercial Vehicle Sales
According to preliminary statistics from the relevant departments, affected by the financial crisis, the world’s largest automobile consumer nation, the United States, continued to experience a decline in car sales in 2009, with annual sales of 10.43 million vehicles. In 2009, China's auto production and sales exceeded 13.5 million vehicles, replacing the United States and becoming the world's largest automotive consumer market for the first time. Futian Automobile, the backbone of China’s auto industry, broke through a breakthrough of 400,000 vehicles for two consecutive years in 2009, breaking sales of 600,000 vehicles at one stroke, a year-on-year increase of 47%, a market share of 23.1%, and continued to be used in commercial applications for six consecutive years. The first car, and the first time across the competitive boundary, ranked first in the world's commercial vehicle sales.
According to reports, Foton Motor's light-bulb business surged in 2009. Alzheimer's sales and revenues have been greatly improved. Monthly sales have exceeded 5,000 units, annual sales volume has increased by 53% year-on-year, and market share has reached 20.8%; Omar's sales and revenues have been greatly improved, with annual sales volume increasing by more than 30% year-on-year. Increased 623% year-on-year. Sapu's sales and earnings have improved significantly, with annual sales volume up 41% year-on-year, and revenue up 730% year-on-year. With the promotion of policies such as “cars going to the countrysideâ€, “replacement of oldâ€, and subsidies for direct purchases by farmers, the strong potential of the light-duty truck industry to continue into this year is extremely high. Futian Auman's annual sales of heavy trucks reached more than 82,000 vehicles, which represented an increase of 45% year-on-year, and both recorded record production and sales records. The annual sales volume of Futian Dazhong Passenger Car increased by 57% year-on-year; the 2009 sales volume reached 4,000. It is worth mentioning that the production and sales of new energy buses began to blowout. Sales of passenger cars such as the Parker and Fandi vehicles showed a significant year-on-year growth in 2009, with Mengpak increasing by 150% year-on-year, and Fandi being blown up by 3300%, becoming a new bright spot for Foton Motor's sales.
It is not difficult to see that the sales and share of high-end products of Foton Motors has gradually increased, which is an increase of 46.4% year-on-year; the market share is 14%, and structural adjustment has achieved certain results. The high-end features of Foton Motor mainly include three features: First, the use of foreign joint ventures and cooperation has resulted in a leap in product quality and technical level; Second, in the research and industrialization of new energy vehicles in front of the industry; Third, with the brand The value of the company has been increasing year by year, and the popularity and reputation of its products have been further enhanced.
In recent years, Foton Motor has been earnestly practicing the corporate philosophy of structural adjustment and connotation, actively adjusting product structure, continuously researching and developing new products, making the added value of products significantly improved, and the product structure continuing to move toward high-end, with the proportion of high-end brands compared to last year. Significantly improved. Moreover, driven by the high-end products, Foton Motor’s sales revenue and profit have both increased significantly, and Foton Motor’s profitability has significantly increased since 2009.
Fukuda Experience: Aquaculture Development with Improved Connotation and Structural Adjustment
If the performance is fish, then the establishment of a development strategy is water. Without the establishment of strategies and mechanisms, any outstanding product cannot be achieved because of lack of direction and conditions. Therefore, prior to the annual work of Foton Motor, it was very clear that the establishment of a "globalization" development strategy has placed a prominent position in the water storage of fish.
In 2009, Foton Motors faced a qualitative leap forward in the overall strength of the company. All this mainly depends on the enterprise development strategy of “connotation growth, structural adjustment, and globalization†that the company has implemented in recent years. Behind its support is the solid foundation laid by Foton Motor in product R&D, production, sales, and management over the 13 years since its establishment.
The growth of intension provides the basis, power and mode for the future development of Foton Motor, and the specific path depends on structural adjustment. In recent years, Foton Motor has cultivated new economic growth points through business restructuring, and pursued speed under the precondition of ensuring the quality of growth. Foton Motor always advocates that product quality is developed, and product quality is born in the whole process of product development and product redevelopment. Futian Automobile carries out product quality upgrades, takes new energy passenger vehicles as its carrier, uses core technology as a means of control, exercises basic skills, and conducts all-round redevelopment from products, processes, procurement, manufacturing, rapid market response and improvement, and management and control. With the upgrading of quality capabilities, the quality of product manufacturing and quality of reliability have been greatly improved, and they have continued to lead the new energy market. Auman GTL's new generation of energy-saving heavy trucks has four categories of six core environmental protection and energy-saving technologies, including innovative new energy power and air suspension systems. Omar and O'leon used the Foxconn power switch as an opportunity to upgrade chassis reliability in an all-round way and upgrade high-end light trucks.
At the same time, in 2010, Foton Motor also has major initiatives in strengthening structural adjustment and promoting industrial upgrading. It will plan and build five key projects: in addition to the Beijing Miyun multi-functional automobile plant that has recently been laid, and the newly launched Auman GTL new energy-saving heavy truck technology. The renovation project also includes projects such as a petrol engine plant, a heavy machinery factory, and a global business headquarters. These five projects will further enhance the internationalization capability of Foton Motor, accelerate the internationalization process, and boost Foton Motor's advancement into world-class automotive brands.
Behind the good performance is, of course, the fruit of Futian’s technological innovation over the years. "Technology" has always been the core means and driving force for the development of Foton Motor. It is a broad concept. For Foton Motor, the technological power is an innovative ability, which encompasses traditional technological innovation capabilities and management innovation capabilities. The technological innovation of Foton Motor in 2009 was mainly reflected in the development of new energy vehicles and cooperation with Daimler and Cummins. The cooperation with Daimler-Benz is undoubtedly an important opportunity for the full upgrade of Foton Motors products. Through the cooperation with Daimler, Foton Motor will have the opportunity to digest, absorb and utilize advanced research and development technology of Daimler. The Auman Heavy Duty Trucks will realize a full upgrade of technology. Foton Motors has upgraded the power, chassis and interior appearance of the original Parker cars under the technical support of Daimler Benz. A total of 36 improvements and 101 optimizations have been carried out, creating a brand-new PMK 4Gi-VVT. It became a sign of Foton Motor's entry into the mid-end MPV market. Due to a joint venture with Cummins, the newly-listed Omar Cummins has three core advantages: Cummins's top engine, Mercedes-Benz technology-optimized chassis and European safety car body. Through the core concept of "&" integration, Foton Motor has demonstrated the achievements of science and technology in the future of harmony.
Fukuda Strategy: China's Futian Jumps to World Futian
From the perspective of production and sales volume, Foton Motor has already entered the top three commercial vehicles in the world. In 2008, Foton Automobile produced and sold 410,000 cars, and its 2009 production and sales will reach 600,000. However, because Foton is still large and not strong in the world commercial vehicle market, it has not been counted in the list of the world's auto industry giants. With the start of the construction of five key projects such as Futian Auman’s GTL energy-saving heavy truck technology transformation, Futian’s technological level, process design, workshop management, quality control and personnel quality will all be at the forefront of the domestic automotive industry and internationally. On the advanced level. Based on this, Foton Motors will accelerate the journey to the global market with Beijing as its center, which can truly compete with international commercial vehicle giants and have a place in the world's commercial vehicle development landscape.
In order to realize its globalization goal, Foton Motor officially launched its new brand slogan “Technology & Future Beauty†on the occasion of its thirteenth anniversary. It has carried too many hopes for Foton Motors, which has made great strides toward internationalization. The meaning is extraordinary. "Technology" is the core means and driving force for the development of Foton Motor. "&" is a simple connector, but it is profound in meaning. It not only links technology with the future, but also symbolizes the win-win situation between Futian and consumers, and represents the symbiosis and harmony between people, cars, society and nature. . The “future of the future†is the direction and goal of Foton Motor’s efforts and represents the company’s strategic goals and human-oriented social value goals created as social citizens.
Under the general direction of “Technology & Future Beautyâ€, Foton Motor has formulated a more definite business development goal: to achieve the goal of realizing 700,000 units of vehicle sales in 2010. In the 12th Five-Year Plan period, Foton Motor will establish the leading position of commercial vehicles in the world. Achieve leap-forward development of passenger vehicles, and grow into an internationally renowned automobile company that creates commercial value and focuses on humanities and environmental protection. By 2020, Foton Motor will strive to establish a global brand image and establish a mainstream corporate position in the domestic passenger vehicle industry. It will become a comprehensive international automobile company with a high degree of integration of fashion technology and humanistic environmental protection. It will have annual sales of 4 million vehicles and an operating income of 400 billion yuan. Above, we have entered the top 10 of the world's auto companies.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
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