The battle started! Interpretation of the 11 new energy producers new forces

There is an interesting phenomenon in China's consumer market. Whether it is in any particular area or not, it will usher in its own wave in a certain period. More than once and for more than a year, this wave encourages the long-prepared wave. Of course, the automotive market is the most representative.

Through incomplete information, 11 new energy manufacturers have finally appeared on the list. Among these car companies, some have just started but are in full swing, and some existing products have entered the market. This article will conduct a comprehensive review of these new forces and see who will stand out in the upcoming phase and start the battle.

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Just a few days ago, Ai Chi Yi-Wei just changed its name to Ai Chi Auto, and from the official website can also see the relevant adjustments. In early 2017, Ai Chi Yi-Wei was formally established and announced that it will focus on the development of pure electric vehicles. However, at present, Ai Chi Auto does not possess the qualifications for production. For this purpose, Fu Qiang said: “We are currently applying for production qualifications. At the same time, we are also seeking cooperation with traditional automotive companies. This is an action encouraged by the Ministry of Industry and Information Technology. I believe As long as we are serious about making products and doing business conscientiously, the problem of production qualifications will surely come to fruition.” In addition, the batteries of Aichi will be provided by the Ningde Times, the supplier of the car networking system will be NavInfo, and the charging facilities will be cooperated with the star charging.

The core management team is headed by Fu Qiang, president and chief executive officer of Volvo Cars China Sales Co., former CEO of SAIC Group CFO, General Manager of SAIC Financial Division Gu Feng, and CEO Roland Gumpert, who has been in his 70s for a long time. Official, he was an Audi engineer, founder and managing director of Gumpert, former head of the Audi sports department, and participated in the development of the Audi Quattro four-wheel drive system.

During this year's CES show, I had the opportunity to briefly experience the BYTON Concept, a mass production vehicle released by Beiteng. Although it is a company that makes new energy vehicles, what impresses me most is digital human-computer interaction. The most intuitive presentation is the large shared screen that everyone is very concerned about. It is no exaggeration to call it a smart terminal on wheels. At present, Baiteng has not yet obtained production qualifications, but the official expressed confidence that Dray had told Netcom that these processes are being carried out in an orderly manner. In addition, the beta production car version will be available in the second half of 2019. The motor supplier will select Bosch, and the battery supplier will be announced at the Beijing Auto Show which will be opened in April this year.

In terms of core management team, Dr. Bi Fukang has made great achievements in the industry. Before joining Baiteng, he was the vice president of engineering of BMW Group and the head of i8 project. He was called "the father of i8" by the industry. Dr. Dai Lei is one of the most experienced executives in China's luxury car industry and is recognized by the industry as China Communications. Dr. Dai Lei served as General Manager of Infiniti China and General Manager of Dongfeng Infiniti Automotive Co., Ltd. Previously, he served as senior vice president of marketing for BMW Brilliance.

Cars and homes leave the deepest impression on everyone. The SEV is a small, low-speed electric vehicle for short-distance cities. Although it has short battery life, small size, low speed, and few seats, we are not going to step with the old generation. Cars are put together and compared. Of course, the future car and home will also launch a large-size SUV, starting from the two ends of the product sequence. In September last year, Car and Home signed a strategic cooperation agreement with Brilliance Automotive Group. The two parties will carry out in-depth cooperation in the aspects of R&D, supply chain, and manufacturing of smart electric vehicles to achieve resource sharing and complementary advantages. Obviously, cars and homes are also seeking solutions to the problem of production qualification. In addition, the car and home also chose to do their own Pack, September 27 last year, car and home announced that its lithium battery factory complete vehicle factory officially put into production, the factory can meet more than 20 kinds of battery pack flexible production requirements, the first is SEV provides battery system.

As for the core management team, Li Xiang naturally does not need to introduce him too much. This is his third venture. Before that, he successively founded Bubble Network and the car home. Shen He Nan, co-founder and president of Che He Home, has extensive experience in global supply chain management and overseas market development. He used to be vice president of Lenovo Group and Chairman of Motorola (China).

The electric coffee car was once one of the subsidiaries of LeTV Empire. LeTV once had a 35% share and was the second largest shareholder. Today, the café has become independent and Zhang Hailiang is in charge of the café. In the past, it is not mentioned that the price of the first EV10 subsidy of the already listed electric coffee car brand can enter the market of 70,000 yuan. It is a pure electric small car jointly launched by the electric coffee and Southeast Automotive. It can be said that the smooth development of the electric coffee car is inseparable from the cooperation with the southeast, this car is officially produced by the Southeast Automotive OEM. In addition, the electric coffee car follow-up will have production qualifications and an independent production base.

In terms of management team, Zhang Hailiang served as vice president of SAIC, general manager of SAIC Volkswagen and general manager of SAIC Volkswagen Sales Co., Ltd., and joined LeTV in April 2016 as president and COO of LeTV China. In March 2017, Zhang Hailiang was promoted to global CEO of LeSEE. In October last year, Zhang Hailiang officially took charge of the electric coffee car.

The zero-run car is a representative of cross-border car makers. In March of last year, the zero-run car brand was formally released in Zhejiang Jinhua. Zhejiang Dahua Technology Co., Ltd. is a provider of monitoring products and service providers, providing video storage to the world. Serialized products such as front-end, display control, and intelligent transportation are among the world's leading security companies. In November last year, Zero Motors released its first all-electric coupe, the Zero Run S01. Its production version is expected to be available in March 2019 and will be priced at 200,000 yuan. According to the zero-run plan, it will establish three vehicle platforms, the T platform, the S platform, and the C platform. However, production qualification is an urgent problem to be solved in front of a zero-sprint car.

Zhu Jiangming, co-founder and executive vice president of Zhejiang Dahua Technology Co., Ltd., is the chairman of zero-run autos. He was awarded the title of advanced science and technology worker in Hangzhou in 2003-2004, and was appointed by Zhejiang Safety Technology Prevention Industry Association in 2006. As "Zhejiang Province security technology to prevent industry experts."

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New Energy Builders New Forces - Weilai / Future / Singularity / Weimar / Xiaopeng / Yundu

Weilai Motor has a large number of strong investors, such as Baidu, Jingdong and Tencent, which also makes its financing very smooth. In addition, Weilai ES8 and follow-up product planning, but also rely on cooperation with many parties. In April 2016, Jianghuai Automobile issued an announcement formally signing a strategic cooperation framework agreement with Weilai Motor. The two sides will comprehensively promote the cooperation of new energy vehicles and intelligent network-linked automobile industry chain, and it is expected that the overall cooperation scale will be approximately 10 billion yuan. In April last year, Changan Automobile and Weilai Motors signed a strategic cooperation agreement in Beijing. The two sides will carry out comprehensive and in-depth cooperation in the field of intelligent grid-linked new energy vehicles to jointly promote the development of intelligent services and new energy vehicles. At the end of last year, Guangzhou Automobile Group and Weilai Automobile formally signed a memorandum of understanding on strategic cooperation. The two sides are committed to comprehensive cooperation in all aspects of the industry chain. Both parties will take the lead in setting up a joint venture vehicle enterprise to explore the vehicle market for new energy vehicles. Obviously, a series of cooperation has led to great progress.

In November 2014, Li Bin, Liu Qiangdong, Li Xiang, Tencent, Gaochun Capital, Shunwei Capital and other entrepreneurs and companies jointly initiated the establishment of Weilai Automobile. Li Bin served as Chairman of the Board of Directors. Of course, his previous identity is still preserved. Chairman of the board of directors of the company. Qin Lihong once joined Chery Automobile Sales Co., Ltd. as deputy general manager in 2005. Since then in March 2008 joined Longhu Real Estate as the executive director of Longhu Real Estate.

Future Cars is a wholly-owned subsidiary of Beijing Great Wall Huaguan Automotive Technology Co., Ltd., and soon after its establishment, it brought its first product, the K50, which is positioned as a pure electric sports car. At present, the future car has an independent production qualification. In December last year, the K50 formally went offline. According to Pro Group’s chairman Lu Qun, this model will undergo a second trial production in March 2018 and a third trial production in May. The official start of production was scheduled for June this year. This pure electric sports car uses a lot of carbon fiber and aluminum alloy materials, the price will be about 70 million, as to whether it can enter the market on schedule, let us wait and see.

All of you may not be very familiar with Great Wall Huaguan. Its previous major business was design and R&D. It provided vehicle manufacturers with vehicle design, development and services. In 2015, Great Wall Huaguan established a wholly-owned subsidiary - the future, and the business began to expand into pure electric vehicle design, manufacturing, sales and conversion. Since then, the future of the car began to be held by Lu Qun and Wang Kejian, Lu Qun served as Beijing Great Wall Hua Guan Automobile Technology Co., Ltd. Chairman of Prosperous Auto (Suzhou) Co., Ltd., Wang Kejian served in Beijing Great Wall Hua Guan Automotive Technology Co., Ltd. President.

Zhi Che Youxing is the new starting point for Shen Haijun, formerly Vice President of 360. This venture will focus on pure electric vehicles. In April of last year, Singularity Motors released the first mass production intelligent pure electric vehicle - the singularity iS6. This model is positioned on medium-sized SUVs, with a maximum cruising range of up to 400km and a price range of 200,000 to 300,000 yuan. It is worth noting that this model will support the exchange mode. Since no production qualification has yet been obtained, Singularity Motors can only produce via OEM. However, the official has not revealed the identity of the partner. "The two parties have signed a confidentiality agreement and cannot be announced to the public."

Shen Haijun served in the Shanghai Aerospace Bureau in 1993. In 1995, he was the senior engineer of Shanghai Zuozhu Hot and Cold Air Conditioning Technology Co., Ltd. and the manager of the software business department. He started business in Japan from 2000 to 2013 and founded 3 Internet companies successively, from 2009 to 2010. Ren Jinshan Software Group Vice President, Jinshan Security President, from 2013 to 2015 Ren Qihu 360 Vice President. Dr. Huang was a senior architect at Baidu’s US R&D Center. He joined Sentinel Automotive in January this year.

Weima Motors was established in late 2015 and has provided a comprehensive, convenient, and comfortable travel experience as the focus of development. At the end of last year, it officially released its first model EX5. After the new car was released, a series of bright spots forced everyone to take a look at this new brand. The model was positioned on a compact SUV with a start price of around 200,000 yuan. The maximum cruising range could reach an astonishing 600km, and the drag coefficient was less than 0.3. The plan is for 2018. Annual production line. In terms of production qualification, Weimar has obtained the qualifications for production of SUVs and MPV products through the acquisition of Dalian Huanghai Automobile Co., Ltd. by its wholly-owned subsidiary. In addition, Weimar Automotive also cooperates with Huieng Technology to produce lithium ceramic solid-state batteries.

Everyone knows that Shen Hui may have started from Fiat. He served as CEO of Fiat Power Technology China and vice president of Fiat Group from 2007 to 2009. Afterwards, Shen Hui officially joined Geely Group as Vice President of Zhejiang Geely Holding Group and Volvo. Senior vice president of automotive global and chairman of China, chairman and CEO of Shanghai Ji Li Zhaoyuan International Investment Co., Ltd. In 2015, Shen Hui became Botai Group, Group CEO and co-founder of Smart Car. Lu Bin has successively served as General Manager of SAIC General Motors Chevrolet Regional Division, Deputy General Manager of Geely Holding Group Automobile Sales Co., Ltd., and Deputy General Manager of Chery Automobile Co., Ltd. Sales Company, in charge of sales, marketing, major customers, and network management.

Xiaopeng Automobile was established in 2014 and entered the stage of modelling and vehicle development in early 2015. Of course, the strategic cooperation between Xiaopeng Automobile and Haima Motors in October last year was the key point for future development. In the cooperation, Xiaopeng Automobile is responsible for R&D, supply chain system, sales and after-sales services, and Haima Motors is responsible for lean manufacturing and quality improvement. At present, Xiaopeng has obtained a product announcement from the Ministry of Industry and Information Technology and obtained the vehicle sales qualification. At the recent 2018 CES show, the Xiaopeng G3 was officially released. This production model will also be officially launched this spring. In addition, Xiaopeng Automobile has just completed round B of financing.

He Xiaopeng founded UC YouXi in 2004. Afterwards, UC YouTV was integrated into Ali. He Xiaopeng successively took the posts of President of Ali Mobile Group and Chairman of Ali Games. On August 29, 2017, He Xiaopeng formally joined Xiaopeng Motors as the chairman of Xiaopeng Automobile. Before joining Xiaopeng Auto, Xia Wei worked in the Guangzhou Automobile Industry Research Institute and was responsible for the development of control systems for Guangzhou Automobile's new energy vehicles and smart cars.

In October last year, Yundu Automotive’s first model, the Cloud π1, was officially launched. A total of 4 new models were introduced in the new car. The pre-subsidy price range was 13.89-19.75 million yuan. Yundu Automotive has independent production qualifications. In June 2017, after two and a half months of approval from the production access site, Yundu New Energy obtained the approval for production approval from the Ministry of Industry and Information Technology and became the first company to obtain production in addition to the traditional car company Beiqi. Qualified new pure electric passenger car company. Yundu Automotive divides its development into three phases: pure electric passenger cars (2016-2018) - extended-range electric vehicles (2018-2020) - fuel cells/graphene electric vehicles (after 2020).

In terms of management team, Chen Wenhao was the director of Fuzhou Automobile Factory, chairman and general manager of Fujian New Fuda Automobile Industry Co., Ltd., and executive vice president of Fujian Benz. Liu Xinwen previously served as the director of the engine plant/assembly plant of the Nanjing Automobile Group, the general manager of Wuxi Yuejin Automobile, the general manager of Changsha Zhongtai Automobile, and the general manager of Chery New Energy, having established Chery’s new energy passenger vehicle R&D system and integration platform, and promoted Chery’s new The energy projects are moving towards the stage of marketization with annual sales of 10,000 vehicles. They are the leaders of a number of national 863 major scientific and technological projects and innovative engineering projects.

Written at the end:

Among the 11 new energy-building vehicles, new forces have gradually begun to show a trend of white-hot, continuous financing and products have landed in succession, which means that the new energy market in the future will inevitably be contestable and flourishing. Of course, each car company still has different problems and difficulties, such as production qualifications, product development, supplier systems, and sales/sales channel construction. The pure electric car market is one of the most important development trends in the future. This is already an irreversible fact. Whoever can put bread first on his own plate and who will hold the initiative of the market in the future!