The in-depth application of the Internet of Things is not so much the application of the smart home as other Internet of Things. Rather, the application of the Internet of Things in the home is smart home.
In essence, the Internet of Things is a function that gives objects communication, allowing individuals who are originally isolated to achieve information exchange and better serve humanity. From the perspective of the current industry development, smart agriculture, smart communities, and smart logistics have begun to have relevance. The emergence of products, some giants are gradually beginning to deploy in these areas, then smart home solution providers can cut into other industries?
It is technically possible and theoretically possible. However, in-depth industry research is needed here. It is not simply a matter of connecting the device to the Internet. If this is the case, it will turn into a pseudo-intelligence, which requires an in-depth analysis of the industry. To understand the industry's needs and pain points, targeted development of industry-specific products for the industry;
It is not easy to get out of this step. The reason is that the channel of resource relations is not owned by the original company. Plus, the cost of investigating the research and the risks of the previous investment really have few cross-outs. For traditional industries, they simply cannot think of advanced technology. The Internet of Things means to solve their existing problems. Therefore, it is difficult for them to put forward demands. The following specific people are often resistant to new things and are worried about stability and reliability. The seemingly beautiful cooperation is actually There is a deep gap across the gap;
How to break?
The CEO of the smart solution provider put forward new challenges. It is necessary to abandon the courage of stocks and boldly embrace the new market. At this stage, the smart home market is still difficult to lift, and people are not always buying smart homes, although they are growing every year. However, the pace of growth is too slow, R&D investment and operating costs remain high, causing product prices to remain high, and some “industry pioneers†who have taken the lead in breaking prices have plucked money after a short trial of water. There are not many people who have paid for low prices;
So new business growth has become a question that every smart industry CEO needs to think about, and it's undoubtedly a good way for industry-specific solutions. There are three reasons:
1. The industry's demand is obvious. Some traditional industries hope to use the Internet of Things to increase efficiency and reduce costs, but they do not know how to do it;
Second, there is an industry demonstration effect, relatively easy to get off the mark, as long as they win the benchmarking companies in this industry, the oldest second and third will follow-up, then the demand for the entire industry will surge;
3. Because the profit rate is high because it is a completely new product, there is sufficient bargaining power without forming a price anchor;
So how do we intelligently push the masses to eat this cake?
Relationship is the first productive force. This sentence is what I have heard recently. For companies with no technology and market, they can use this sentence as a Bible; they can participate in industry association gatherings and participate in industry exhibitions to get to know the industry. The senior executives inside, understand their need for pain points, and make tailored solutions for the industry;
Take benchmarking company and gradually expand to other companies in the industry;
mutual encouragement!
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