Since 2015, the overall growth rate of the LED industry has slowed down. In 2015, China's total LED output value was 396.7 billion yuan, a year-on-year growth rate of 15.15%, and the growth rate was only about half of the 30.59% in 2014. Since entering the second quarter of 2016, the LED industry has shown signs of recovery. The price reduction of LED bulb terminals has slowed down and prices have bottomed out. Since 2015, the overall growth rate of the LED industry has slowed down. In 2015, China's total LED output value was 396.7 billion yuan, a year-on-year growth rate of 15.15%, and the growth rate was only about half of the 30.59% in 2014. Since entering the second quarter of 2016, the LED industry has shown signs of recovery. The price reduction of LED bulb terminals has slowed down and prices have bottomed out. In 2013-2015, the average price of LED bulbs replacing 60W was 30.74%, 23.36%, and 11.59%, respectively. The average price of LED bulbs replacing 40W decreased by 19.25%, 17.88% and 14.52%. From the overall price trend, LED prices are gradually decreasing. At the bottom, the price decline has obviously tended to be flat. In June, the average retail price of LED bulbs replacing 40W incandescent lamps in the world fell by 0.2% to $9.5. The replacement of 60W incandescent LED bulbs, the average retail price dropped by 0.1% to $12.9. Affected by market demand, prices in the upstream chip and midstream packaging sectors have stopped falling, and the price of terminal lighting products has remained stable. When the conventional LED display is fiercely competitive, the appearance of small-pitch LEDs with huge lamp consumption increases the demand for LED lamp beads, which alleviates the supply and demand relationship of LEDs to some extent, and is expected to become the future industry development. The direction. Compared with the traditional large-screen display technology DLP splicing wall and LCD splicing wall, the small-pitch LED screen has advantages in seaming, brightness and resolution. In 2015, the market size of small-pitch LED display screens in China was 1.55 billion yuan, and the market penetration rate was 21.7%. By 2020, the market size of small-pitch LEDs is expected to reach 4.65 billion yuan, which is 2 times higher than that in 2015, and the penetration rate will reach 36.1. %. The trend of industry mergers and acquisitions will continue to increase with the downward pressure on the macro economy. Traditional electronic manufacturing enterprises are facing increasing and increasing transformation pressure. According to the data, the electronics industry ranks in the industry by industry. Second, the market is showing a booming frequency of mergers and acquisitions, high capital intensity, and full coverage of the field. The current LED industry boom and the overcapacity of the industry, the industry competition is increasingly fierce, from the initial barbaric growth of incremental competition to the stock competition, LED shows that the company's living space is threatened, in a tough industry Under the pressure of competition, the advantages of mergers and acquisitions began to become more prominent. Enterprises tried to increase the market share of products through mergers and acquisitions, or seek new profit growth points through industrial integration, and continuously improve the level of research and development to enter new applications and open new blue oceans. market. In 2016, the acquisition, merger and integration of the LED industry will intensify.
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