Kwid, a small car from the French car manufacturer Renault launched in the Indian market, has received enthusiastic responses. Therefore, the company plans to introduce the Kwid model with a one-liter displacement and automatic transmission version at the auto show in February next year. Sword refers to market leader Maruti Suzuki Alto.
Renault just released Kwid before the holiday and powered 799cc engines. The price ranged from 257,000 to 353,000 Indian rupees (approximately RMB 29,000 to RMB 39,000). It was highly competitive and subverted Maruti's Leading position in the market.
At present, the company has received more than 80,000 single Kwid orders, and it is expected that the total sales volume in 2016 will double to more than 100,000 units.
The Kwid with a 1 liter displacement engine and a clutchless automatic transmission will compete with the Maruti Alto K10. K10's automatic transmission prices range between Rs 320,000 and Rs 32,000 (approximately RMB 37,000 to RMB 43,000) and Rs 400,000 (approximately RMB 46,000). Another version of the Alto is powered by a 796cc engine starting at 252,000 rupees (approximately RMB 29,000).
According to industry sources, Alto is currently the best-selling passenger vehicle in India, with cumulative sales of 175,984 vehicles between April and November 2015. K10 configured for 998cc (or 1 liter) accounts for 60,000 to 80,000 units of total sales.
According to industry sources, Maruti’s recent rival is Hyundai, but it has not yet made initial progress in the competition between Eon and Alto.
Gaurav Vangaal, Senior Analyst of Light Vehicles at Smyth Automotive Information Consulting predicts, “There is no doubt that this is the first time that a company has challenged market leaders in the area where they make a living. The introduction of optional engines and The automatic transmission is a good strategy and will undoubtedly help it increase sales."
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